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Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
Actor and comedian Vir Das has expressed his frustration with Zepto's persistent notifications, urging the quick commerce brand to stop. The Emmy Award winner took to Instagram and shared a screenshot of Zepto's notifications, complaining about their ad.
Das wrote, "I don’t care if you’re thirsty. Your eggplant needs to leave my mushroom button alone. I don’t want my choco filled. I am not your paneer. Stop".
Das said he received four notifications in 10 minutes from Zepto so he voiced his frustration, humorously asking the startup to cease, accompanied by a laughing emoji.
The Zepto notifications included messages like, "Vir: I am thirsty", "You're like paneer", "You are so beautiful, Vir", and "Can we interest you in a cookie?"
Zepto responded to Das by promising that it would stop 'flirting' with him.
“No more flirting with Vir. You’ve been telling everyone about us,” Zepto wrote, adding a melting face emoji to their message.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.