Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
The holy period of Ramadan, a month of fasting, praying and reflecting has finally come to an end. Eid is here. Muslims all around are celebrating their new year by visiting family, friends, wearing new clothes and enjoying delectable sweet treats.
Brands in India too as usual don’t miss a chance to capitalise on the festive fervour. Ramadan being such a long period, calls for a lot of opportunity for brands to showcase their creativity and reach a fairly large audience.
Over the years, we’ve seen some great ad campaigns that tap into the emotions that the festival exudes, which have made an impact on the people everywhere.
Let’s have a look at the best Ramadan and Eid campaigns by brands this year and in the past that stood out.
Smart Bazaar
Ghadi Detergent
Sansui
Surf Excel
Tata Motors
McDonald's
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.