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Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
May 2025 has emerged as one of the most lucrative months for Indian theatres this year, clocking in ₹1,136 Cr in domestic box office collections — making it the second-highest month after February. What’s driving this upswing? A potent mix of blockbuster Hindi and Hollywood releases, and an overall audience resurgence in theatres.
Leading the charge is Raid 2, starring Ajay Devgn, which grossed over ₹200 Cr and now ranks as the second-highest Hindi grosser of 2025, just behind Chhaava. Globally acclaimed action franchise Mission: Impossible – The Final Reckoning followed with over ₹115 Cr. Together, these two films accounted for nearly 28% of May’s box office haul.
From January to May 2025, Indian cinemas have raked in a total of ₹4,812 Cr — a 27% jump compared to the same period in 2024, reflecting a clear uptick in theatrical footfalls and content appeal across languages.
Interestingly, May 2025 has also been the strongest month for Hollywood in India since the Oppenheimer-Barbie frenzy of July 2023, grossing ₹262 Cr. Three English-language films made it to the Top 10: Mission: Impossible – The Final Reckoning, Final Destination: Bloodlines, and Thunderbolts, signalling a healthy appetite for international content among Indian audiences.
The Top 10 list of 2025 so far features four Hindi films and an even spread from Tamil, Telugu, and Malayalam cinema (two each), reflecting a balanced language-wise performance and pan-India appeal.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.