Instagram extends reels to three minutes and updates profile layout

The announcement came just hours before TikTok temporarily went offline in the US,

By  Storyboard18| Jan 21, 2025 9:41 AM
This announcement came shortly after the news of TikTok ban started doing rounds

On Saturday, Instagram’s head, Adam Mosseri, announced that Reels can now be up to three minutes long. This is a significant change from the previous limit of 90 seconds. Mosseri explained, “We’ve always focused on short-form video, but we’ve heard that 90 seconds is too short for those wanting to share longer stories. Hopefully, this change will help.”

The announcement came just hours before TikTok temporarily went offline in the US, only to resume services later with support from President-elect Donald Trump.

Competition in the short-video space remains fierce. Back in October 2024, YouTube extended the length of its Shorts to three minutes. TikTok, however, continues to lead by allowing creators to upload vertical videos as long as 60 minutes.

In addition to extending Reels’ duration, Instagram is introducing vertical grids on user profiles, replacing the traditional square format. This update is aimed at better displaying vertical content, which now dominates the platform. Mosseri said, “Square grids often crop vertical videos and photos too much. This update should make profiles look better and improve the overall experience.”

Mosseri also announced a new tool for content creators. Instagram is launching a video editing app called Edits, which is now available for pre-order on Apple’s App Store and will officially launch on March 13.

First Published onJan 21, 2025 9:41 AM

SPOTLIGHT

DigitalDigital Entertainment Summit 2025 to debut in Delhi as India stakes its claim on the future of global media

As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.

Read More

IN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity

From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.