LinkedIn’s AI writing tool isn’t taking off, says CEO Ryan Roslansky

Despite the growing buzz around AI, LinkedIn’s attempt to help users write better posts with AI-powered suggestions hasn’t been as successful as expected. LinkedIn CEO Ryan Roslansky admitted in a recent interview with Bloomberg that the feature’s adoption has been underwhelming.

“It’s not as popular as I thought it would be, quite frankly,” Roslansky said, attributing the lukewarm response to the unique nature of the platform. “LinkedIn is essentially your online resume,” he added, explaining that users feel a higher degree of pressure to maintain a polished, professional image.

The fear of reputational risk appears to be a major factor in users holding back. “If you’re getting called out on X or TikTok, that’s one thing. But when you’re getting called out on LinkedIn, it really impacts your ability to create economic opportunity for yourself,” Roslansky noted. In a professional environment, where posts can influence hiring decisions and networking opportunities, even a slightly off-tone AI-generated post can feel like a big gamble.

Still, the demand for AI-related skills on the platform is soaring. Over the past year, there has been a sixfold increase in job listings seeking AI expertise, and a twentyfold jump in members updating their profiles to include AI skills.

Interestingly, Roslansky himself uses AI tools regularly — including when drafting emails to Microsoft CEO Satya Nadella. His own AI usage has grown even more relevant now that Microsoft has expanded his responsibilities. Roslansky is now also overseeing Microsoft’s productivity tools — including Word, Excel, and the AI-powered Copilot assistant — as part of the tech giant’s broader push to infuse artificial intelligence across its core business software.

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