Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
The Board of Control for Cricket in India (BCCI) has reportedly announced the indefinite suspension of the Indian Premier League (IPL) 2025 due to heightened military tensions between India and Pakistan, which intensified after the April 22 Pahalgam terrorist attack that claimed 26 lives.
The decision was made following an emergency meeting, emphasizing the safety of players, staff, and spectators, according to a PTI report.
A senior BCCI official stated, "It does not look nice that cricket goes on while the country is at war." The suspension casts uncertainty over the remainder of the season, originally set to conclude on May 25 in Kolkata.
The move follows the abandonment of the May 8 match between Punjab Kings and Delhi Capitals in Dharamsala due to air raid alerts in nearby regions.
The BCCI has not provided a timeline for the resumption of the tournament, stating that future decisions will depend on the evolving security landscape.
It is to be noted that several overseas cricket boards are also closely monitoring developments. Cricket Australia, whose players and staff are active in the IPL, issued a statement confirming it is closely tracking the situation and maintaining regular contact with its personnel in India.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.