How it Works
WPP, Havas, Omnicom: Are advertising’s biggest holdcos recasting agencies as AI Operating Systems?

On February 1, Finance Minister Nirmala Sitharaman presented the Interim Budget 2024. Several high profile personalities took to X to express their views and the Budget speech received thumbs up from Harsh Goenka, chairperson, RPG Group and Anand Mahindra, chairperson, Mahindra & Mahindra. But Shashi Tharoor, member of the Lok Sabha and an MP from Congress, had a different take. He took to X where he stated, “What does "GDP" stand for on this government's watch? 'G' for "governmental intrusion and tax terrorism", 'D' for "demographic betrayal" and 'P' for "poverty and rising inequality.”
In a video interview to a media organisation, Tharoor said, “It's not just an interim budget but their (BJP government) final budget, and there's no question about it. This is a government that has completely run out of ideas. They have essentially given us a whole rhetoric. It was only the shortest budget speech on records since I started following the budget 15 years ago.”
In the video, Tharoor went on to state that the ‘film was not yet finished’. “Votes can’t be counted until they are cast and the votes will be cast when the time comes. There is still time for the opposition to get its act together,” he said.
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MorePraveen Someshwar, Managing Director and CEO of Diageo India, joins the Grand Jury of the Storyboard18 Awards for Creativity, highlighting the awards’ focus on work that blends cultural relevance with strategic and commercial impact.