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Co-lead or crown? Tussle for Omnicom–IPG leadership race in India heats up
The Chandrayaan-3 mission by the Indian Space Research Organisation (ISRO) successfully took off from the Satish Dhawan Space Centre in Sriharikota, Andhra Pradesh on July 14th.
Streaming the launch live on YouTube, News18 platforms including regional channels witnessed record number of live concurrent viewers.
On YouTube, News18 Madhya Pradesh/Chhattisgarh’s digital platform achieved an impressive milestone with 421K live concurrent viewers. In the case of CNN-News18, it garnered 320K live concurrent viewers respectively.
Maintaining the leadership position during the launch, News18’s YouTube platforms surpassed live stream numbers of Aaj Tak and Zee News.
In June, News18 Network garnered 5.1 billion views on YouTube and Facebook combined and became the preferred choice for viewers seeking news content on digital.
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
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