Advertising
‘Why will I buy time? I will buy end outcomes’: Tata Motors CMO Shubhranshu Singh
Integrated marketing agency DDB Mudra has dismissed recent speculations and media reports suggesting that it has secured the Congress party's account for the upcoming Lok Sabha elections in 2024.
In response to a query by Storyboard18, the agency neither confirmed nor denied any such development, stating that they are not currently handling the Congress party's campaign.
Storyboard18 sources however, have confirmed that Congress has indeed on-boarded DDB Mudra for the upcoming Lok Sabha elections.
The Congress party has collaborated with various marketing agencies in the past, including Nixon Advertising and DesignBoxed and others who specialise in political marketing.
As the country prepares for the Lok Sabha elections in 2024, there is heightened interest in the anticipated advertising expenditures and their impact on the AdEx.
In the 2019 elections, media reports indicated that close to Rs40 billion was spent on advertising, highlighting a significant 20 percent-25 percent increase from the previous election season's expenditures.
Storyboard18's signature initiative 'Share The Spotlight' returns with its Delhi edition, bringing together business leaders and changemakers to honour women rewriting the rules and sparking transformation.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.