Digital
Why OpenAI is hiring 100 ex-bankers: Inside the ChatGPT-maker's secret project to automate Wall Street's grunt work
Congress sources confirm DDB Mudra on-boarded for LS elections 2024
The Congress party has collaborated with various marketing agencies in the past, including Nixon Advertising and DesignBoxed and others who specialise in political marketing.
The Congress party has collaborated with various marketing agencies in the past, including Nixon Advertising and DesignBoxed and others who specialise in political marketing. (Image source: Moneycontrol)
Integrated marketing agency DDB Mudra has dismissed recent speculations and media reports suggesting that it has secured the Congress party's account for the upcoming Lok Sabha elections in 2024.
In response to a query by Storyboard18, the agency neither confirmed nor denied any such development, stating that they are not currently handling the Congress party's campaign.
Storyboard18 sources however, have confirmed that Congress has indeed on-boarded DDB Mudra for the upcoming Lok Sabha elections.
The Congress party has collaborated with various marketing agencies in the past, including Nixon Advertising and DesignBoxed and others who specialise in political marketing.
As the country prepares for the Lok Sabha elections in 2024, there is heightened interest in the anticipated advertising expenditures and their impact on the AdEx.
In the 2019 elections, media reports indicated that close to Rs40 billion was spent on advertising, highlighting a significant 20 percent-25 percent increase from the previous election season's expenditures.
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read More“Two drunks leaning on a lamppost”: Sir Martin Sorrell on the Omnicom–IPG merger and the turbulence ahead
In a wide-ranging interview with Storyboard18, Sorrell delivers his frankest assessment yet of how the deal will redefine creativity, media, and talent across markets.