Advertising
Co-lead or crown? Tussle for Omnicom–IPG leadership race in India heats up
A 50 percent tariff on Indian exports to the United States, ordered by President Donald J. Trump, will come into effect at 12:01 a.m. Eastern time on August 27. The US Department of Homeland Security confirmed the new duties, which will cover roughly $48.2 billion worth of Indian shipments, according to government estimates.
India exported $86.5 billion worth of goods to the US in fiscal year 2025. Nearly $60 billion came from its five largest export categories, according to reports. Labor-intensive sectors will take the hardest hit.
Here’s how the new tariffs break down by sector:
Engineering goods ($19.2 billion) – Now face 50% tariff. – Inputs like steel and aluminum were already under 50% since April.
Gems and jewelry ($9.9 billion) – Effective tariff: 52.1%.
Ready-made garments ($5.3 billion) – Tariff up to 63.9% — one of the steepest.
Textiles and apparel overall ($10.8 billion) – Significant exposure, with higher-than-50% duties in many subcategories.
Shrimp ($2.4 billion) – Duties rise to 60%.
Carpets ($1.2 billion) – Effective tariff: 52.9%.
Leather, footwear, agriculture, processed foods – All now subject to 50% tariff.
Organic chemicals – Total tariff rate: 54%.
Machinery and mechanical appliances – Effective duties: 51.3%.
Auto components ($6.6 billion in 2024) – $3.4 billion (mainly car and truck parts) face 25%. – The remainder subject to 50%.
Exemptions remain significant:
Electronics ($14.6 billion) – excluded.
Pharmaceuticals ($10.5 billion) – excluded.
Petroleum products ($4.1 billion) – excluded.
Also exempt: books, brochures, plastics, cellulose ethers, ferroalloys (ferromanganese, ferrosilicon manganese, ferrochromium), and computing equipment such as motherboards and rack servers.
What’s at stake
Global Trade Research Initiative estimates that $27.6 billion of Indian exports will escape the new duties for now.
Still, as much as $60.2 billion could ultimately be affected if the tariff scope widens.
The escalation highlights Washington’s more protectionist stance and threatens to ripple across India’s labor-intensive export industries.
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreDiscover Arattai, Zoho’s made-in-India messaging app. Features, privacy, user growth, and how it compares to WhatsApp in 2025.