How it Works
Tech layoffs 2025: The biggest job cuts in Silicon Valley and beyond
Former Prasar Bharati CEO Shashi Shekhar Vempati joins BARC board
Vempati has joined Broadcast Audience Research Council (BARC) board as a professional director. At present, he is also the Co-founder of DeepTech for Bharat Foundation.
Shashi Shekhar Vempati is also the Co-founder of DeepTech for Bharat Foundation. Additionally, Member of Society of Indian Institute of Mass Communication, and Chairperson of Science & Technology Communication Apex Advisory Committee.
Former Prasar Bharati CEO, Shashi Shekhar Vempati, has joined Broadcast Audience Research Council (BARC) board as a professional director. At present, he is also the Co-founder of DeepTech for Bharat Foundation. He is also Member of Society of Indian Institute of Mass Communication, and Chairperson of Science & Technology Communication Apex Advisory Committee.
BARC Chairman and also CEO – India, IPG Mediabrands, Shashi Sinha said, "We are very happy as he has full knowledge and will add value."
Vocal about his views on AI, Vempati recently emphasised the critical significance of data privacy and ethical considerations in the face of the increasing influence of AI and deepfake technology, at an event. "The future of marketing lies in embracing AI and automation while upholding the values of data privacy and ethical practices," he said then.
In the past, Vempati, an IIT Bombay alumnus, has worked as a Product Strategist and Digital Innovator at Infosys for more than 16 years. In 2013, he shifted gears and joined a news media platform, NitiCentral.com, as the CEO.
During the 2020 alleged TRP scam, the Information and Broadcasting Committee constituted a four-member team, which was headed by Vempati to review the guidelines on television rating agencies.
SPOTLIGHT
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
Read MoreExplained: What the Online Gaming Bill means for the industry, users and platforms
The Online Gaming Bill 2025 imposes severe penalties, allows warrantless search and seizure, and empowers a central authority to regulate the digital gaming ecosystem. It is expected to disrupt platforms, payment systems, and advertising in the sector. Here's all you need to know about the bill.