PwC unveils new brand identity in first global refresh in over a decade

PwC is accelerating into its next chapter by unveiling its first global brand update in over a decade. The new look will appear across advertising, sponsorships and client experiences in the coming weeks. As part of this, PwC will debut as the official consulting partner of Formula 1 this week.

“We’re entering a bold new chapter—driven by sharp thinking, deep expertise and an unwavering focus on what’s next,” said Paul Griggs, US Senior Partner. "In a world that's changing faster than ever, we are reshaping how we deliver value as we drive our clients to the leading edge."

“This brand evolution reflects the PwC our clients already experience,” said Kristin McHugh, PwC US Chief Marketing & Communications Officer. “We’ve modernized the way we show up to match the strength of what we deliver. Our strategy is clear, our capabilities are deep and our people are what make it real—and we continue to put our clients at the center of everything we do.”

PwC will kick off its sponsorship with Formula 1 at the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2025 between May 2-4. Through a multi-year agreement, PwC will provide strategic consulting across key areas of Formula 1’s global business.

One of the firm’s latest innovations is PwC’s agent OS—a patent-pending connector for building and orchestrating Agentic AI systems. PwC’s AI ecosystem includes deep collaborations with AWS, Google Cloud, Microsoft and more, co-developing solutions that unite enterprise technology with business insight. Whether building an enterprise-wide AI strategy or solving a specific operational challenge, PwC brings AI with a business edge—designed to move clients forward, faster.