Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Following the Reserve Bank of India's (RBI) restrictions on Paytm Payments Bank in January, confusion remained about the platform's future services. Last week, the RBI released FAQs clarifying the situation.
Twenty-five percent of the merchant base at Paytm is in the process of migrating to Google Pay, PhonePe, BHIM application app. And, this is likely to increase further. In other parts of the country, the competitors of Paytm are making efforts to win over merchants.
It has been stated that several players such as PhonePe, Google Pay, and banks such as HDFC Bank and State Bank of India (SBI) are deploying several thousand salesforce to attract merchants which include kirana stores and retailers.
The FAQs released by RBI have extended the deadline to March 15 for restrictions on deposits and credit transactions. It has been clarified that merchants can accept payments via Paytm QR code, soundbox, or PoS terminal even post March 15. This is possible if the transfer of funds is linked to any other bank apart from Paytm Payments Bank.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.