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Tech giant Apple, on February 21, introduced a first-party app, Apple Sports, specifically meant to cater to avid sports fans. The app offers real-time scores and stats for various leagues and tournaments which include NBA, Premier League, MLS etc.
The app, which is currently available in the US, UK and Canada, has been introduced for ‘speed and simplicity’, as it also comes with an ‘easy-to-use’ interface.
The users of Apple TV can switch to watching the live game with just a tap, and the favourites that have been selected can be synced with the Apple TV app and Apple News in order to offer relevant recommendations.
Apple has collaborated with a lot of live sports events over the years and has also introduced the MLS season pass for Apple TV+ users in select markets.
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MorePraveen Someshwar, Managing Director and CEO of Diageo India, joins the Grand Jury of the Storyboard18 Awards for Creativity, highlighting the awards’ focus on work that blends cultural relevance with strategic and commercial impact.