Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Tech giant Apple, on February 21, introduced a first-party app, Apple Sports, specifically meant to cater to avid sports fans. The app offers real-time scores and stats for various leagues and tournaments which include NBA, Premier League, MLS etc.
The app, which is currently available in the US, UK and Canada, has been introduced for ‘speed and simplicity’, as it also comes with an ‘easy-to-use’ interface.
The users of Apple TV can switch to watching the live game with just a tap, and the favourites that have been selected can be synced with the Apple TV app and Apple News in order to offer relevant recommendations.
Apple has collaborated with a lot of live sports events over the years and has also introduced the MLS season pass for Apple TV+ users in select markets.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.