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Omnicom Media Group bags Uber’s global media business
Its previous incumbent, WPP’s Essencemediacom retains the operations of its Asia Pacific business.
Sportz Interactive will concentrate on harnessing first-party data, ensuring retention strategies on various social media platforms, and contributing to the creation of value within the Seattle Orcas' ecosystem. (Representative Image: Afif Ramdhasuma via Unsplash)
Omnicom Media Group (OMG) UK has won the global media business of ride-hailing, food delivery, and freight transport services company Uber. Its previous incumbent WPP’s Essencemediacom retains the operations of its Asia Pacific business. The pitching process began in June 2023.
As per the mandate, the global media network will handle media strategy, planning and buying across North America, Europe, Middle East and Africa (EMEA) and Latin America (LATAM), a media report stated.
Recently, the global media company retained the account of HSBC globally, and OMG’s PHD won Grupo Bimbo’s global media account. OMG had also bagged the account of Beiersdorf in North America and Europe.
The media business of Uber had been given to Mediacom in 2020.
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