The Health Factory rolls out a new campaign starring food connoisseur Kunal Vijaykar

The campaign showcases a range of zero maida and protein-rich breads, allowing individuals to relish the taste and wholesomeness of their breakfast and all-day meals guilt-free.

By  Storyboard18| Feb 21, 2024 9:52 PM
Kunal Vijaykar, renowned for his popular YouTube channel "Khane Main Kya Hai," is paired with upcoming fashion and lifestyle influencer Janvi Limbachiyaa, the duo engages in playful banter that perfectly encapsulates the spirit of #TuJaantaNaiMeraBreadwalaKaunHai. (Stills from the campaign)

The Health Factory, a provider of wholesome and nutritious food products, has announced the launch of its latest campaign, #TuJaantaNaiMeraBreadwalaKaunHai, aimed at redefining the way consumer perceive healthy eating. This campaign features actor and food connoisseur Kunal Vijaykar.

The campaign showcases a range of zero maida and protein-rich breads, allowing individuals to relish the taste and wholesomeness of their breakfast and all-day meals guilt-free.

Kunal Vijaykar, renowned for his popular YouTube channel "Khane Main Kya Hai," is paired with upcoming fashion and lifestyle influencer Janvi Limbachiyaa, the duo engages in playful banter that perfectly encapsulates the spirit of #TuJaantaNaiMeraBreadwalaKaunHai.

Speaking about the campaign, Vinay Maheshwari, chief executive officer and founder of The Health Factory, said, "At The Health Factory, we believe in making healthier choices enjoyable. #TuJaantaNaiMeraBreadwalaKaunHai is not just a campaign; it's a movement to show that health and flavor can coexist harmoniously. We are thrilled to have Kunal Vijaykar and our esteemed collaborators on board, sharing our vision for a balanced and flavorful lifestyle."

To amplify the campaign's impact, The Health Factory has enlisted the support of TV actors Tanvi Thakkar and Aditya Kapadiya. The duo showcases how The Health Factory's healthy breads seamlessly integrate into a couple's daily routine, making health-conscious choices enjoyable and entertaining.

The Health Factory is engaging in collaborations with RJ Guju from Radio Mirchi Kannada and the Marathi comedy couple, Aniket and Madhuri Patil.

First Published onFeb 21, 2024 9:50 PM

SPOTLIGHT

Brand MarketingAI is rewriting the rules of B2B marketing with a human touch

Big-ticket buying decisions now demand more than just logic and product specs – they require trust, emotional connection, and brand stories that resonate.

Read More

Dream11 pauses paid contests, Dream Sports shifts focus to FanCode, DreamSetGo

Both full-time and contractual staff have been briefed on a transition plan, with the company now steering toward its other verticals — FanCode, DreamSetGo, and Dream Game Studios.