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On June 26, mattress brand Duroflex unveiled a life-size statue of cricket icon Virat Kohli in New York’s Times Square via a tweet on microblogging platform X.
"Just Unveiled: A larger-than-life statue of Virat Kohli at the iconic Times Square. This is the King's Duty; we are going global and making history! We’re delivering great sleep and great health to Virat Kohli,” Duroflex said in its tweet.
The tweet included a video of the statue that was unveiled once India qualified for the semi finals of the T20 World Cup.
Just Unveiled :A larger-than-life statue of Virat Kohli at the iconic Times Square.
— Duroflex (@Duroflex_world) June 23, 2024
This King's Duty, we are going global and making history!
We’re delivering great sleep and great health to Virat Kohli.#GreatSleepGreatHealth #ViratKohli #worldcup #cricket #CGI pic.twitter.com/5WpkZcwa7i
The golden statue of Virat Kohli, as real as it seems, is a CGI creation. Duroflex in a YouTube video mentioned that the campaign was CGI created.
Social media users were very excited on seeing Kohli’s statue at Times Square. Comments such as “GOAT” and “King Kohli” were across platforms.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.