Dawn of the Orange Economy | M&E industry a $100 billion opportunity |Creative economy to drive job

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

By  Storyboard18| May 1, 2025 5:19 PM
At WAVES, PM Modi urged global creators, investors to make India their "content playground"; says "invest not just in platforms, but in people".

Storyboard18 presents FAST FIVE

We bring you top five news updates from the world of advertising, marketing and business of brands.

It’s the dawn of the Orange Economy: PM Modi at WAVES 2025

Content, creativity, and culture are the three pillars of the Orange Economy, says PM Narendra Modi at WAVES 2025 in Mumbai. Says “create in India, create for the world.”

India’s M&E industry a $100 billion opportunity: Mukesh Ambani at WAVES 2025 hails it as “real power”

Mukesh Ambani, Chairman and Managing Director, Reliance Industries, hailed WAVES 2025 as a transformative global platform for India’s creative economy, highlighting its cultural power, tech integration, and $100 billion growth potential under PM Modi’s leadership.

Creative economy to drive job growth, outpacing manufacturing: Adobe CEO

Adobe Systems CEO Shantanu Narayen said in the era of Artificial Intelligence (AI), unmatched talents are thriving in the global ecosystem

Maha CM Devendra Fadnavis: 'India is prepared to lead the world as a creative superpower'

Devendra Fadnavis ended his speech with a quote by Swami Vivekananda, "The times of change don’t wait. And I would like to add to that: Here in Mumbai, we don’t just ride the waves—we create them."

WAVES, IICT to further strengthen Mumbai's role as key centre in global creative ecosystem: Ashwini Vaishnaw

In his opening remarks at WAVES 2025, the Union Minister Ashwini Vaishnaw shared that leading global technology companies including Nvidia, Google, Apple, Microsoft, Adobe will collaborate to build the Indian Institute of Creative Technologies (IICT) in Mumbai into a world-class institution that equips young creators with the skills and tools for the future.

First Published onMay 1, 2025 5:19 PM

SPOTLIGHT

How it WorksMIB’s Ashwini Vaishnaw at Storyboard18 DNPA Conclave: Govt working for fair compensation for media houses

At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.

Read More

IN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity

From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.