Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Good Glamm Group sees silent layoffs | Netflix boosts content spending | Pidilite Industries reports marginal rise in Q3 profit
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
The restructuring initiative coincides with the company’s ongoing fundraising efforts, designed to support its next phase of growth and expansion.
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
BREAKING: Good Glamm Group sees silent layoffs amid financial woes and strategy missteps
The company declined to comment on the layoffs but clarified, "85% of employees had received their salary on time this month."
Netflix to boost content spending to $18 Billion in 2025
The company’s ambitious $18 billion budget reflects its commitment to long-term growth.
Fevicol maker Pidilite Industries reports marginal rise in Q3 profit, revenue increases 9%
Pidilite Industries' shares were up 8.32 percent to Rs 2,988 a piece on Thursday morning.
Jewellery ad spend 2024: Print at 73%, Kalyan Jewellers takes 23%
The South Zone emerged as the leading region, accounting for 36% of the total print ad spend. A significant player in the radio advertising space, Malabar Group of Companies secured 8% of the total ad spend, as per the report.
Google’s Vidhya Srinivasan expands role, now overseeing ads and commerce
Long-time Google ads leader assumes broader role, incorporating shopping, payments, and AI-driven innovations.
SPOTLIGHT
Today’s B2B marketers wear many hats: strategist, technologist, and storyteller.
Read MoreGIFT City powers Gandhinagar’s bid to be ‘next Bengaluru’ with $64 billion GCC growth
The GCC's expansion is not limited to GIFT City. These centres are also accelerating in tier-2 locations such as Bhubaneshwar, Coimbatore, Kochi, and Chandigarh, where promising talent pools are attracting interest