Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Google's US antitrust trials | Advertisers prefer CTV: Google | Mars Wrigley up media spends
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Google confirmed in a 2024 blog post that more than 99% of goo.gl links had seen no activity in the prior month, signaling it was time to move on.
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
How Google’s ad tech power skews transparency and competition in India
Publishers, agencies, and independent media buyers have long flagged concerns about Google’s outsized influence on ad tech infrastructure and economics.
Creativeland Asia IP dispute, Delhi HC orders WinZO to deposit ₹30 lakh in three weeks
The central issue revolved around the tagline “Jeeto Har DinZo,” which Creativeland Advertising claims to have developed exclusively for WinZO Games during preliminary campaign discussions.
Google exec says advertisers are shifting gears as CTV becomes the new prime time
Brands are increasingly weaving CTV into their media strategies. CTV’s rise also dovetails with an evolving search ecosystem.
Mars Wrigley ups media spends in digital and q-comm, says CMO Nikhil Rao
Nikhil Rao pointed out that Mars Wrigley invests around 30% of its turnover into sales and marketing. The company has gradually moved towards a balanced media strategy, with spend now split 50:50 between TV and digital platforms. Read more
Tips Music ramps up ad spends by 69% in FY25; fuels double-digit revenue growth
The company spent Rs 13.88 crore on advertising in FY25, up from Rs 8.21 crore in FY24, signaling a renewed focus on visibility across streaming platforms, social media and music launches.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.