‘Laxman Rekha’ for entertainment | VPN use and piracy to surge | Why did the govt block OTTs

Storyboard18 brings you top five news updates from the world of advertising, marketing, and business of brands.

By  Storyboard18| Jul 25, 2025 6:43 PM
BJP MP and actor Ravi Kishan has strongly endorsed the Centre's move to bans over 20 OTT platforms for obscene content.

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing, and business of brands.

‘Laxman Rekha’ for entertainment: MP Ravi Kishan on govt OTT ban over obscene content

As centre bans over 20 OTT platforms for obscene content, the BJP MP says the decision protects Indian culture, alleging that several OTT platforms were producing “soft porn” and vulgar films under the guise of entertainment.

Govt's OTT ban likely to fuel VPN use and piracy surge, say experts

With 25 platforms, including ALTT, abruptly taken offline, experts warn that banning content doesn’t curb demand, but it would only push viewers to illegal streaming, torrents, and VPN-enabled access, weakening regulatory impact.

Why did the govt block OTTs like Ullu, ALTT, Big Shots, Desiflix, Mojflix? Details here

The action was taken in consultation with the MHA, MWCD, MeitY, Department of Legal Affairs (DoLA), industry bodies FICCI and CII, and experts in the field of women rights and child rights.

Obscenity ban sparks OTT industry shake-up; Netflix, Prime Video and others may tighten content checks

Govt’s ban on 25 ‘obscene’ OTT platforms may target fringe players, but it sends a loud regulatory signal to giants like Netflix, Amazon, and others to tighten compliance and tread carefully amid rising moral scrutiny.

Balaji Telefilms stock falls 5% as govt bans ALTT over obscene content

ALTT (earlier ALTBalaji) is among 25 OTT platforms banned by the Centre on July 25 for allegedly streaming inappropriate content.

Catch Storyboard18's top stories, features, videos and more from the brand marketing ecosystem here and subscribe to our newsletter for all the insights, news, views and analyses.

First Published onJul 25, 2025 6:43 PM

SPOTLIGHT

Advertising7UP’s new campaign taps on 'snow' to beat the summer heat

Till July 20, social media feeds across the Middle East and South Asia will be taken over by influencer videos showing snow falling in everyday summer scenes, triggered by the act of opening a can of 7UP.

Read More

In Photos: At DES 2025, India charts ambitious course for digital entertainment leadership

At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.