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Why marketing vets & startups break up | Piyush Pandey's big break | "Bent, Not Broken"
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
For marketers, besides the fast pace, relative lack of structure, and the rapidly shifting sands of some startups, they often have to contend with more-than-anticipated funding and people constraints, said leadership advisor Gauri Padmanabhan. (Image Source: Unsplash)
Storyboard18 presents FAST FIVE ⬇
We bring you top five news updates from the world of advertising, marketing and business of brands.
Is the honeymoon over?: Why marketing vets & startups often break up early
In the startup world, agility is often valued over pedigree. And even the most celebrated resumes can be tested by the unforgiving pace of innovation, leadership temperaments or circumstances and controversies.
The Big Break that changed Indian advertising: Piyush Pandey & Ogilvy
Piyush Pandey is regarded as the creative soul of Indian advertising and Ogilvy. A man who didn’t just write ads but rewrote the language in which India spoke to itself.
“Bent, Not Broken”: Ranveer Allahbadia hints at reinvention amid ongoing legal scrutiny
In a recent Instagram post, Allahbadia shared a reflective message signaling personal transformation and resilience. He wrote, “Bent, not broken. Still gotta change the world.”
Delhi HC tells Dabur to back anti-fluoride ad claims after Colgate objects
The legal tussle also recalls a 2019 court case, when Dabur was asked to tweak ads that resembled Colgate’s packaging. This time, the conflict hinges on the content of Dabur’s fluoride-related messaging.
Lodha brothers settle brand dispute: Macrotech emerges as sole owner
Both brothers will not have rights to each other's businesses and both parties will communicate "widely" that the two entities are different from each other.
SPOTLIGHT
"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."
Read MoreThe new face of the browser: Who’s building AI-first browsers, what they do and how they could upend advertising
From OpenAI’s ChatGPT-powered Atlas to Microsoft’s Copilot-enabled Edge, a new generation of AI-first browsers is transforming how people search, surf and interact online — and reshaping the future of digital advertising.