ESPORTS

Gaming

Eliminating the middlemen: Esports orgs are now the new-age marketing agencies

With competitive esports revenue streams proving unstable and unsustainable, many of these organizations are ditching their old playbooks and reinventing themselves as full-blown marketing agencies.

Gaming

No brands, no dreams: Esports for women dead in India

Esports in India has seen a meteoric rise over the past decade, but it has remained largely male-dominated. While various organizations have attempted to foster female participation, their efforts have been short-lived.

Brand Marketing

Brand sponsorships to soar by 20% as sports franchises enter esports arena

Kerala Blasters, Puneri Paltan, Mumbai City FC, FC Goa Esports, Chennaiyin FC Esports, Odisha FC, and others are set to partner with prominent Indian esports teams such as Orangutan, Global Esports, and Revenant Esports.

Gaming

Global Esports defies odds to become India’s first profitable esports organization

Despite decline in brand sponsorships and game publisher interests, GE's profitability shows green shoots and the revival of esports industry in the country.

Gaming

Gladiator Esports acquires Bengaluru based Gods Reign

This consolidation aims to streamline operations, strengthen brand identity, and leverage the combined resources of both entities.

How it Works

IESF, SOGF bet big in India, proposes to establish self-regulatory esports body

Storyboard18 had first reported about the meeting of Boban Totovski, General Secretary of the IESF, and Shankar Aggarwal, President of the SOG Federation with Minister of Youth Affairs and Sports

Gaming

EXCLUSIVE: IESF, SOGF meet Minister of Youth Affairs and Sports, secures green flag

Boban Totovski, General Secretary of the IESF, and Shankar Aggarwal, President of the SOG Federation, met with the Minister and submitted a representation letter.

Gaming

Indian Esports industry to piggyback on Saudi Arabia’s billion-dollar gaming investments

Kingdom of Saudi Arabia (KSA) is emerging as a new global player with its Vision 2030 plan, aiming to develop 30 competitive games and establish itself as a global gaming hub by 2030.

Digital

Nazara Technologies partners with Telangana govt to launch AI Center of Excellence

'The Nazara AI CoE will drive research, development, and innovation in areas such as gaming, interactive media, gamified learning, and other digital content,' the esports company said

Gaming

Esports awards 2024: S8UL wins content group award, Mortal loses

Surprisingly, Naman Mathur, also known as Mortal from India, lost to several international talents like Tarik and Nadeshot.

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