Tesla’s top North America sales executive departs amid broader executive exodus

EV-maker Tesla’s North America sales head has departed as the company navigates a leadership shake-up, even as it enters India with its first showroom.

By  Storyboard18| Jul 15, 2025 10:05 PM
"Autonomy is the story," Musk said on the conference call, describing plans to roll out autonomous ride-hailing to about half of the U.S. population by the end of this year. (Image: LogoAI)

Tesla’s top sales executive in North America has left the company, marking the latest in a string of senior departures as the electric vehicle maker contends with slowing sales and intensifying competition. Troy Jones, vice president of sales, service and delivery for Tesla’s largest market, exited after 15 years at the company, The Wall Street Journal reported on Tuesday, citing people familiar with the matter.

Shares of Tesla fell more than 1 percent following the report, adding pressure to a stock already facing headwinds amid declining demand in North America and Europe. The company’s aging vehicle lineup and a wave of affordable electric vehicle alternatives from rivals have strained Tesla’s once unchallenged position in the market.

Since early last year, Tesla has seen a series of high-level departures, including Omead Afshar, a close adviser to Chief Executive Elon Musk; Drew Baglino, Tesla’s top battery engineer; and Rohan Patel, head of global public policy. In recent months, Milan Kovac, who led Tesla’s Optimus humanoid robot project, and Vineet Mehta, a senior battery executive, also announced their exits.

The turnover within Tesla’s executive ranks, including key figures in legal and supply chain roles, has raised questions about stability at the company as it shifts focus toward robotics and autonomous driving technology while navigating a sales downturn in its core automotive business.

In a striking juxtaposition to its domestic challenges, Tesla on July 15 unveiled its first showroom in Mumbai’s Bandra Kurla Complex, marking its official debut in India’s rapidly growing, but still nascent, electric-vehicle market. The experience centre, which prominently displays two variants of the Model Y, marks the opening salvo of an India strategy built on importing Shanghai‑built vehicles before any local manufacturing plans crystallize. The Model Y, priced above ₹60 lakh, reflecting steep import duties, will initially target affluent urban buyers, supported by a rollout of Supercharger sites across Mumbai and Delhi.

First Published onJul 15, 2025 10:04 PM

SPOTLIGHT

Special CoverageCalling India’s Boldest Brand Makers: Entries Open for the Storyboard18 Awards for Creativity

From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.

Read More

“Two drunks leaning on a lamppost”: Sir Martin Sorrell on the Omnicom–IPG merger and the turbulence ahead

In a wide-ranging interview with Storyboard18, Sorrell delivers his frankest assessment yet of how the deal will redefine creativity, media, and talent across markets.