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As Tesla enters the Indian market, it has appointed ACKO as its preferred insurer for the country.
According to the company, this strategic collaboration means that Tesla owners can expect a fully integrated journey-quote to cover to claim, entirely digital, beautifully minimal and calibrated for high-performance machines and the people who drive them.
“Tesla has revolutionised the automotive industry; our ambition is to redefine how that innovation is protected,” said Animesh Das, Managing Director & Chief Executive Officer, ACKO GI. “Tesla didn’t just build a car; they rebuilt the idea of what a car is. At ACKO, we asked ourselves: can we do the same for insurance? The result is something quiet, responsive, and human—just like how the best tech should feel.”
The association is aimed to simplify car-ownership through intelligent technology. By embedding insurance directly into the car-buying experience, Tesla and ACKO aim to reduce complexity, enhance customer convenience, and accelerate the adoption of electric vehicles in India.
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreThe Storyboard18 Awards for Creativity have unveiled a Grand Jury comprising some of India’s most influential leaders across advertising, business, policy and culture, positioning it among the country’s most prestigious creative award platforms.