EXPLAINERS

How it Works

Tequila uncovered: How this Mexican spirit goes from agave fields to Indian glasses

How it Works

How Amazon-backed Anthropic will provide Claude AI to US govt agencies for just $1

How it Works

Explained: Importance of brand safety in digital advertising

How it Works

Explained: What is 'Dark Social' and why it matters

How it Works

Explained: India’s GCC gold rush and how global giants and ad holdcos are cashing in

Digital

Explained: Gen AI and Predictive AI, the difference, and why it matters today

Social Media

What is aura farming? The social media trend everyone’s talking about

Digital

Explained: The new tax code for social media influencers - and the trouble with it

How it Works

What is 'Brain Rot'? Understanding the internet's favourite term for mental decay

Brand Marketing

IndiGo flight makes emergency landing in Mumbai after 'PAN-PAN' call; here's what it means

Social Media

Explained: The rise of India’s ‘Fake Shaadi’ trend

How it Works

Reading between the slices: What is the "Pentagon Pizza Index"?

Digital

Why your SMS now looks like a code: TRAI's new message format, explained

Brand Marketing

Here's why Eli Lilly's Mounjaro is the talk of the town - What is it and how does it work

How it Works

Explained: What is 'Agentic AI' and why it's a big leap from generative AI

Digital

Commercetainment Explained: The future is a blend of content, entertainment and shopping

Social Media

TACO to FAFO: Donald Trump era acronyms explained!

How it Works

Explained: The U.S. visa crisis leaving Indians in immigration limbo

Brand Marketing

SRK's dazzling debut, secret guest rules & $75k tickets: Met Gala EXPLAINED!

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

contact

Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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