OOH

Advertising

Navi Mumbai airport sells 70% of ad space before opening; Jewar follows close behind

Similar momentum is building at Noida International Airport, also known as Jewar Airport. Roughly 50–60% of its OOH inventory has already been booked.

Advertising

Fevicol hoarding taken down after Western Railway objects to 'Derogatory' portrayal of Mumbai locals

The hoarding, managed by the Maharashtra State Road Development Corporation (MSRDC), featured an image from an earlier era, showing overcrowded trains with passengers hanging from the footboard.

Agency News

Bright Outdoor acquires exclusive OOH media rights for Navi Mumbai Metro 1

The OOH agency has acquired advertising space spanning approximately 85,000 square feet, ensuring extensive brand visibility in one of India’s fastest-growing urban centers.

Advertising

Mumbai’s railway advertising boom: ₹219 crore earned in five years: EXCLUSIVE

According to the RTI response (a copy of which is with Storyboard18), the revenue from advertisement for WR grew from Rs 11.47 crore in 2020-21 to Rs 70.69 crore on 2023-24.

How it Works

Advertisement policy will decongest skyline, to be declared shortly: BMC Chief

Several stakeholders, including citizen groups, have expressed concerns regarding the BMC's draft advertising policy.

How it Works

BMC's advertisement revenue soars 48.74%, reaches Rs 235 crore

In 2024-25, BMC collected Rs190 crore in hoarding fees, compared to Rs109.9 crore

Advertising

IPG's Rapport retains OOH media mandate for HUL

Storyboard18 on December 17 had reported about HUL re-evaluating its OOH media account. According to sources, HUL's OOH media spends is about Rs 200 crore for pan India campaigns.

Brand Makers

Mumbai’s digital outdoor ads clutter: Activists, stakeholders raise concerns

The Brihanmumbai Municipal Corporation (BMC) considered the wealthiest civic body in India, says that Mumbai has only 1,025 legally authorized hoardings

Advertising

EXCLUSIVE: IOAA bats for increased hoarding size, DOOH in New Delhi

OOH media owners have also urged the civic corporation to extend the permission of DOOH assets beyond the restricted areas defined in OAP 2017

Advertising

OOH industry to clock Rs 5,500 crore AdEx in 2025: Praveen Vadhera, CEO of IOAA

IOAA will complete census of hoardings across the country in next six months and will circulate the list with stakeholders.

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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