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India is going through a phase of creative confidence: Diageo's Amitabh Pande
Amitabh Pande, chief consumer planning, strategy and digital officer at Diageo India shares his bullish views on India's creative industry, Storyboard18's YoungGuns, YoungGuns all around the globe and more.
"India is the capital of creativity." - Amitabh Pande, chief consumer planning, strategy and digital officer at Diageo India
Amitabh Pande, chief consumer planning, strategy and digital officer at Diageo India talks to Storyboard18 about the future of India's creative industry and his message to Storyboard YoungGuns and YoungGuns all around the world.
Pande shares that he is bullish on India's creative industry and that India as a country has always been super creative. He shares his thoughts on how various impactful moments are leading to the country"s creative talent and industry flourishing. From winning at the Oscars, to Bollywood bouncing back, South-Indian cinema, OTT platforms, India is going through a great creative revolution.
Watch here.
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
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