Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Marketing Recoded ft. Pepperfry’s Kashyap Vadapalli
Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded.
Pepperfry’s Kashyap Vadapalli
What does it take to be a modern marketer? Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded. In this episode, Kashyap Vadapalli, chief marketing officer & business head, Pepperfry, shares why marketers should give up on flamboyance, why they should never ‘fake it to make it’, and hacks to grow in the industry. Listen in.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.