Jackie Shroff moves Delhi High Court to safeguard his name and identity

Shroff also brought to the court’s attention, the unauthorised use of the word “Bhidu”, one that he has trademarked. Shroff’s plea states that his voice and name are being exploited for commercial gains.

By  Storyboard18May 15, 2024 10:41 AM
Jackie Shroff moves Delhi High Court to safeguard his name and identity
The Delhi High Court will hear the case on May 15. (Image sourced via Jackie Shroff's Instagram - @apnabhidu)

Actor Jackie Shroff fondly known as “Apna Bhidu” has moved the Delhi High Court, requesting safeguarding of his name and other well-known nicknames like “Jackie” and “Jaggu Dada.” Shroff has also asked that the court protect his distinctive voice and mannerisms, as per reports.

Shroff also brought to the court’s attention, the unauthorised use of the word “Bhidu”, one that he has trademarked. Reportedly, Shroff has taken action following the extensive circulation of memes that use his image without the actor’s consent.

Shroff’s plea states that his voice and name are being exploited for commercial gains. The Delhi High Court will hear the case on May 15.

Registering one’s name as trademark is not a new practice in the film industry. Many high profile celebrities have done the same to protect their identities.

Amitabh Bachchan, Anil Kapoor, Shah Rukh Khan, Kajol, Ajay Devgn, Priyanka Chopra and Sunny Leone are some celebs who have registered their names as trademarks.


Tags
First Published on May 15, 2024 10:39 AM

More from Storyboard18

How it Works

Indians want govts, tech companies to collaborate to protect election integrity: Adobe Report

Indians want govts, tech companies to collaborate to protect election integrity: Adobe Report

How it Works

SC slams BJP ‘disparaging ads’ against TMC, refuses to interfere with HC order

SC slams BJP ‘disparaging ads’ against TMC, refuses to interfere with HC order

How it Works

Whilter.AI announces expansion plans and revenue projection of INR 7 crores for FY 2024-25

Whilter.AI announces expansion plans and revenue projection of INR 7 crores for FY 2024-25

How it Works

AMFI joins hands with Mirum India and WebEngage to elevate investor engagement

AMFI joins hands with Mirum India and WebEngage to elevate investor engagement

How it Works

SEBI restricts sharing real-time market data with fantasy games, virtual trading platforms

SEBI restricts sharing real-time market data with fantasy games, virtual trading platforms

How it Works

Half of global consumers would like to have an AI clone for admin tasks: Dentsu report

Half of global consumers would like to have an AI clone for admin tasks: Dentsu report

How it Works

DoT issues directions to TSPs for blocking of incoming international spoofed calls

DoT issues directions to TSPs for blocking of incoming international spoofed calls

How it Works

DD Kisan to launch two AI anchors - AI Krish and AI Bhoomi

DD Kisan to launch two AI anchors - AI Krish and AI Bhoomi