X CEO Linda Yaccarino fired head of business ops and communications Joe Benarroch: Report

Benarroch was a close advisor Yaccarino.

By  Storyboard18Jun 24, 2024 10:55 AM
X CEO Linda Yaccarino fired head of business ops and communications Joe Benarroch: Report
Benarroch previously worked at Comcast Corp’s NBCUniversal, where he lead communication strategy for the company’s advertising and partnerships division. He reported to Yaccarino, who used to be chief of advertising there. (Image sourced via X)

Linda Yaccarino, the CEO of X, the social media media platform owned by billionaire Elon Musk has been facing pressure from the latter to increase sales and cut costs, as per reports.

As a result, Yaccarino has fired X’s head of business operations and communications, and her right hand man Joe Benarroch.

According to The Wall Street Journal, Benarroch was a close advisor Yaccarino.

Benarroch previously worked at Comcast Corp’s NBCUniversal, where he lead communication strategy for the company’s advertising and partnerships division. He reported to Yaccarino, who used to be chief of advertising there.

Benorrach is, as per reports by The Financial Times, responsible for botching the introduction of X’s new policy on adult content. As per FT, Benarroch didn’t inform X’s clients of the new policy before revealing it to the public.


Tags
First Published on Jun 24, 2024 10:55 AM

More from Storyboard18

How it Works

Zee Entertainment sells Hyderabad property for Rs 99 cr amid strategic asset monetisation

Zee Entertainment sells Hyderabad property for Rs 99 cr amid strategic asset monetisation

How it Works

44% of India’s smartphone sales in 2024 came from Gen Z: Report

44% of India’s smartphone sales in 2024 came from Gen Z: Report

How it Works

60% not familiar with AI; only 31% have tried a Gen AI tool: Google-Kantar report

60% not familiar with AI; only 31% have tried a Gen AI tool: Google-Kantar report

Brand Makers

Unilever sees strong growth prospects in India, driven by market share gains, favorable economic factors: CFO Srinivas Phatak

Unilever sees strong growth prospects in India, driven by market share gains, favorable economic factors: CFO Srinivas Phatak

How it Works

I&B Ministry asks OTT platforms to enhance accessibility features for persons with disabilities

I&B Ministry asks OTT platforms to enhance accessibility features for persons with disabilities

How it Works

Pakistan Super League faces uncertainty as Pakistan govt sends back Indian broadcast crew

Pakistan Super League faces uncertainty as Pakistan govt sends back Indian broadcast crew

How it Works

ED detains Gensol's Puneet Singh Jaggi in alleged money laundering case; conducts searches against firm

ED detains Gensol's Puneet Singh Jaggi in alleged money laundering case; conducts searches against firm

How it Works

Media buying disruption prompts brands to explore AI Agents

Media buying disruption prompts brands to explore AI Agents