X CEO Linda Yaccarino fired head of business ops and communications Joe Benarroch: Report

Benarroch was a close advisor Yaccarino.

By  Storyboard18Jun 24, 2024 10:55 AM
X CEO Linda Yaccarino fired head of business ops and communications Joe Benarroch: Report
Benarroch previously worked at Comcast Corp’s NBCUniversal, where he lead communication strategy for the company’s advertising and partnerships division. He reported to Yaccarino, who used to be chief of advertising there. (Image sourced via X)

Linda Yaccarino, the CEO of X, the social media media platform owned by billionaire Elon Musk has been facing pressure from the latter to increase sales and cut costs, as per reports.

As a result, Yaccarino has fired X’s head of business operations and communications, and her right hand man Joe Benarroch.

According to The Wall Street Journal, Benarroch was a close advisor Yaccarino.

Benarroch previously worked at Comcast Corp’s NBCUniversal, where he lead communication strategy for the company’s advertising and partnerships division. He reported to Yaccarino, who used to be chief of advertising there.

Benorrach is, as per reports by The Financial Times, responsible for botching the introduction of X’s new policy on adult content. As per FT, Benarroch didn’t inform X’s clients of the new policy before revealing it to the public.


Tags
First Published on Jun 24, 2024 10:55 AM

More from Storyboard18

How it Works

FSSAI notifies amendment to Food Product Standards, tightens norms for oils, sausages, colours

FSSAI notifies amendment to Food Product Standards, tightens norms for oils, sausages, colours

How it Works

India tech's gender gap persists in high-paying backend roles: Report

India tech's gender gap persists in high-paying backend roles: Report

How it Works

Meta hires two more Apple AI researchers after poaching their boss

Meta hires two more Apple AI researchers after poaching their boss

How it Works

Google sues China-based operators over BadBox 2.0 Android botnet

Google sues China-based operators over BadBox 2.0 Android botnet

How it Works

Union I&B Minister Ashwini Vaishnaw and Maharashtra CM Devendra Fadnavis inaugurate IICT Campus in Mumbai

Union I&B Minister Ashwini Vaishnaw and Maharashtra CM Devendra Fadnavis inaugurate IICT Campus in Mumbai

How it Works

Prasar Bharati, Maha Govt, MFSCDC join hands to develop creative media ecosystem in Malad

Prasar Bharati, Maha Govt, MFSCDC join hands to develop creative media ecosystem in Malad

How it Works

"One of the finest campuses of the country": Ashwini Vaishnaw inaugurates India’s first IICT Campus in Mumbai

"One of the finest campuses of the country": Ashwini Vaishnaw inaugurates India’s first IICT Campus in Mumbai

How it Works

YouTube Premium's muffled pitch: Why a "sound strategy" isn't converting in India

YouTube Premium's muffled pitch: Why a "sound strategy" isn't converting in India