X CEO Linda Yaccarino fired head of business ops and communications Joe Benarroch: Report

Benarroch was a close advisor Yaccarino.

By  Storyboard18Jun 24, 2024 10:55 AM
X CEO Linda Yaccarino fired head of business ops and communications Joe Benarroch: Report
Benarroch previously worked at Comcast Corp’s NBCUniversal, where he lead communication strategy for the company’s advertising and partnerships division. He reported to Yaccarino, who used to be chief of advertising there. (Image sourced via X)

Linda Yaccarino, the CEO of X, the social media media platform owned by billionaire Elon Musk has been facing pressure from the latter to increase sales and cut costs, as per reports.

As a result, Yaccarino has fired X’s head of business operations and communications, and her right hand man Joe Benarroch.

According to The Wall Street Journal, Benarroch was a close advisor Yaccarino.

Benarroch previously worked at Comcast Corp’s NBCUniversal, where he lead communication strategy for the company’s advertising and partnerships division. He reported to Yaccarino, who used to be chief of advertising there.

Benorrach is, as per reports by The Financial Times, responsible for botching the introduction of X’s new policy on adult content. As per FT, Benarroch didn’t inform X’s clients of the new policy before revealing it to the public.


Tags
First Published on Jun 24, 2024 10:55 AM

More from Storyboard18

How it Works

I&B Ministry allocated Rs 5.44 crore to boost Community Radio over three years

I&B Ministry allocated Rs 5.44 crore to boost Community Radio over three years

How it Works

Ad, Media and PR industry sees 8% rise in hiring in Feb 2025: Naukri

Ad, Media and PR industry sees 8% rise in hiring in Feb 2025: Naukri

How it Works

India’s media ‘Does not need foreign validation,’ says I&B Ministry

India’s media ‘Does not need foreign validation,’ says I&B Ministry

How it Works

CCI raids could accelerate shift from “media muscle” to “strategic agility”, writes indie ad agency Famous Innovations founder

CCI raids could accelerate shift from “media muscle” to “strategic agility”, writes indie ad agency Famous Innovations founder

How it Works

Breaking News Dominates Viewer Engagement: BrandPulse Report

Breaking News Dominates Viewer Engagement: BrandPulse Report

How it Works

SEBI’s ID mandate for intermediary ads welcomed, but industry seeks stronger AI oversight

SEBI’s ID mandate for intermediary ads welcomed, but industry seeks stronger AI oversight

How it Works

26 channels won in 86th online MPEG-4 e-auction

26 channels won in 86th online MPEG-4 e-auction

How it Works

Sports AdEx up 7% in 2024 to reach Rs 7,989 cr: GroupM

Sports AdEx up 7% in 2024 to reach Rs 7,989 cr: GroupM