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Abhineet Kothari, who led Apollo Tyres as category head - passenger vehicles, has been elevated to marketing head, India and South East Asia.

Kothari began his career at Shell Shipping as a merchant navy engineer officer, and then had a short stint at the Kellogg Company. He joined Castrol as a trainee and was elevated to category manager.

As the former AVP - payments at Paytm, Kothari was the brand marketing and communications lead for Paytm mobile gaming, and was the head of P&L recharge and bill payments business. 

In May, Apollo Tyres had announced the formation of a Global Marketing Division within its commercial organisation, as part of broader structural reforms aimed at boosting operational efficiency and enhancing customer experience.

The newly created division would be led by Udyan Ghai, who was promoted to group head, marketing. 

<strong>Read More:</strong> <a href="https://www.storyboard18.com/brand-makers/apollo-tyres-reshapes-global-marketing-elevates-udyan-ghai-to-lead-new-centralised-team-68007.htm">Apollo Tyres reshapes global marketing, elevates Udyan Ghai to lead new centralised team</a> 

Apollo Tyres elevates Abhineet Kothari to Marketing Head, India & SE Asia

Home-grown multinational tyre major Apollo Tyres has roped in Vikram Garga as its regional group head, marketing, covering the Asia Pacific, Middle East and Africa (APMEA) region. He was the vice president and head of strategy, insights and analytics, and innovation at Mahindra and Mahindra (M&M).

The company said in a statement that Garga will handle marketing and product strategy for all product categories, dealer programmes, brand positioning and monitoring performance in conjunction with sales.

“Vikram joins us in a senior leadership role for the region, and given his strong track record of providing strategic and operational leadership in FMCG and automotive industry, he would be a key asset for us going forward,” said Satish Sharma, the company's president for the APMEA region.

At the other homegrown auto major M&M, Garga headed marketing for passenger vehicles and pick-ups and played a pivotal role in the relaunch of the Thar in 2020. He also led the company's digital marketing transformation as well as the new Mahindra SUV strategy. But Garga spent a large part of his career with Castrol, where he held roles such as global brand director for the commercial vehicle category.

APOLLO TYRES