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COCA COLA

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How it Works

How Christmas became big business — and why Coca-Cola still owns the season

Brand Makers

Coca‑Cola announces CEO succession plan; COO Henrique Braun to succeed James Quincey as CEO in 2026

Brand Marketing

IBA to Govt: Don’t tax low/no-sugar drinks like Sin Goods

Brand Marketing

Coca-Cola explores sale of Costa Coffee as growth falters

Brand Marketing

Manchester United strikes deal with Coca-Cola for UK and Europe

Brand Marketing

Coca-Cola stays bullish on long-term India growth despite summer slump

Quantum Brief

Thums Up needs to be an iconic brand with every generation

How it Works

A brand mosaic and the little things that make it

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Coca-Cola's Arnab Roy on Thums Up’s new ad campaign #HarHaathToofan

Brand Makers

CXO Moves: Nykaa ropes in Unilever exec as its private label CEO quits

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