CXO INTERVIEW

Brand Makers

Ogilvy’s former NCD Rajiv Rao recalls his first iconic ad campaign with Piyush Pandey

Rajiv Rao, former national creative director, Ogilvy, left the agency at the peak of his career. Rao tells Storyboard18 how difficult it was to convince his mentor Piyush Pandey about his decision.

Brand Makers

Why Ogilvy’s Piyush Pandey and Pidilite’s Bharat Puri have an unbreakable bond

Piyush Pandey and Bharat Puri have worked together for 36 years on some of India’s most loved brands like Asian Paints, Cadbury and Fevicol.

Brand Makers

Schneider Electric India’s Rajat Abbi on how brands should bank on sustainability and AI

Schneider Electric India’s chief marketing officer says the company uses AI to optimise operations and for programmatic media buying, significantly improving ROIs from media spends.

Brand Makers

They are happy that I'm not going away to the Himalayas: Ogilvy's Piyush Pandey

Piyush Pandey and Ogilvy's global CEO Devika Bulchandani on succession planning, leadership, talent and the India story.

Watch Listen

Mercedes-Benz’s Santosh Iyer on how the Indian luxury consumer has evolved

Santosh Iyer, MD & CEO of German luxury car maker Mercedes-Benz India, shares his goals of MBI’s electric play, in a conversation with Storyboard18’s Delshad Irani

Quantum Brief

Why is Kellogg India betting big on YouTube, CTV, and OTT for advertising?

Speaking on the launch of a Kellogg’s Chocolate Muesli, Kellogg's senior director of marketing Vinay Subramanyam said that the taste-seeking consumer and the nutrition seeking consumer are the same person.

Brand Makers

Mercedes-Benz is moving away from discount-led sales: Santosh Iyer, CEO, Mercedez-Benz India

Iyer also said that competitors focussed on the lower end of the segment are doing a great job of getting more customers in by offering cars at a more affordable price, who will upgrade to the luxury category in time.

Brand Makers

We want to take the Ad Club global: Rana Barua, President, Ad Club

Rana Barua, Group CEO, Havas India, and President of The Advertising Club, also speaks about his plans to revive the lost glory of advertising and make the profession more attractive for youngsters.

Brand Makers

It’s important to be intellectually honest at work and in life: Adani Wilmar’s Vineeth Viswambharan

Vineeth Viswambharan also spoke about his favourite influencers, his take on workplace toxicity, how he wants to try on make-up and facial contouring.

Brand Makers

Watch out Ajay Gupte and Amin Lakhani, says EssenceMediacom CEO Navin Khemka

Navin Khemka, CEO of EssenceMediacom, South Asia, shares his ambition of becoming the top media agency under GroupM in an exclusive TV chat with CNBC TV18. He feels there is very healthy competition within the top three GroupM agencies - Mindshare, Wavemaker, and EssenceMediacom. Speaking about the new agency, he said, "In the first six months from a new business point of view, I think we would have converted almost $70 to $80 million worth of new business, which is almost like Rs 700-800 crore worth of new business already converted."