CXO INTERVIEW

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Interviews

India to lead next wave of digital measurement, AI innovation and media growth: Nielsen’s Russ Soper

Interviews

“AI a Collaborator, not a Creator": Google India’s Shekar Khosla on culture, creativity and the future of marketing

Brand Makers

OnlyFans CEO says platform’s success comes from eliminating middle management

Interviews

From Retire to Reinvent: Kotak Life’s new campaign pushes Indians to reimagine retirement as a purpose-led next chapter

Interviews

Asian Paints open to expanding BCCI deal into WPL and IPL: Amit Syngle

Digital

One viewer, one screen: JioStar & Nielsen reveal why the era of "wasted reach" in live sports is over

Brand Makers

ShareChat's Manohar Singh Charan on why homegrown platforms need a UPI-style ecosystem push to break global monopolies

Brand Makers

Riding on GST 2.0 boost, Mercedes-Benz India eyes ‘best-ever’ festive season with 25% higher ad spends

Brand Marketing

Indriya to boost festive ad spends by up to 200%; digital to dominate media mix: CMO Shantiswarup Panda

Brand Marketing

PVR INOX’s Rs 40 cr cost cuts, digital push lift ad income 17% in Q1, says Sanjeev Kumar Bijli

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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