FESTIVE SEASON

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Brand Makers

Riding on GST 2.0 boost, Mercedes-Benz India eyes ‘best-ever’ festive season with 25% higher ad spends

Brand Marketing

The Paint Brand Wars: CCI probe and stiff competition push industry into warfare

How it Works

Auto sales in India surged 34% during Navratri; September ends with 5.22% growth: FADA

How it Works

FSSAI launches festive season drive to ensure food safety, curb adulteration in sweets and dairy products

How it Works

Festive season bonanza: Brands across categories pass on GST cuts to consumers

Brand Marketing

Indriya to boost festive ad spends by up to 200%; digital to dominate media mix: CMO Shantiswarup Panda

Advertising

14x sales spikes, 30% adex hike: Quick commerce takes center stage this festive season

Digital

Govt directs e-commerce giants to launch 100-day ‘GST Bachat Utsav’ campaign

Advertising

GST 2.0 fuels festive momentum: Auto makers slash prices, EV push and two-wheeler benefits to drive 20% adex surge

Advertising

Radio’s Festive Comeback: Adex set to rise 15% as brands bet on reach, recall and local connect

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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