FESTIVE SEASON

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Digital

Govt directs e-commerce giants to launch 100-day ‘GST Bachat Utsav’ campaign

Advertising

GST 2.0 fuels festive momentum: Auto makers slash prices, EV push and two-wheeler benefits to drive 20% adex surge

Advertising

Radio’s Festive Comeback: Adex set to rise 15% as brands bet on reach, recall and local connect

How it Works

Jewellery brands boost festive ad spends by up to 45% despite Trump tariffs and gold price surge

Brand Marketing

Festive confectionery ad spends surge 10–25% as brands bet big on rural revival, digital push and emotional storytelling

Advertising

Consumer brands hike festive ad spends up to 20% YoY as India’s adex heads for upwards ₹55,000 crore in FY26

Advertising

GST 2.0 likely to lift festive cheer: India’s AdEx set to top Rs 55,000 cr in FY26, up 18–20% YoY

Advertising

Rural demand and early bookings to fuel up to 30% surge in festive OOH adex

OTT

JioStar festive survey signals strong consumer confidence, digital-led discovery and high persuasion potential for brands

Brand Makers

Gig economy booms: 1.2 million roles posted in festive season 2024

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