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Brand Makers

Nestlé India eyes quicker Rs 20,000-crore milestone with bigger ad push, global line-up, says MD Manish Tiwary

Brand Marketing

Unilever asks HUL to prioritise high-margin growth, boost presence in new-age channels

Brand Makers

India's marketing reset: Data rules, AI, and rural blind spots demand a fundamental rethink, says Kantar's Soumya Mohanty

Brand Marketing

Marico’s digital & food brands hit Rs 1,000 crore ARR; Eyes 25% biz share in 3 years

Brand Marketing

FMCG majors chase high-margin beauty with Rs 4,000 crore in acquisitions over two years

How it Works

FMCG brands must shift focus from differentiation to salience to crack rural India: Kantar

How it Works

Dabur gets relief as ITAT quashes Rs 59.37 crore tax demand

Advertising

The big shift: Wedding season rises to rival Diwali as India's new advertising climax

Advertising

Marico boosts ad spend to Rs 345 crore in Q2; Profit remains flat

Brand Marketing

Godrej Consumer acquires Muuchstac for Rs 450 Crore, eyes more high-margin D2C brands

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