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Advertising

Ad budget slashed: Patanjali Foods spends only ₹64 crore in Q1 FY26

Brand Marketing

Manchester United strikes deal with Coca-Cola for UK and Europe

Advertising

P&G Hygiene reduces advertising budget to ₹430 cr in FY25

Brand Marketing

Mamaearth parent spends Rs 206 crore on ads in Q1 FY26, utilises Rs 127 crore of IPO funds for brand building

Brand Marketing

HUL scoops up shareholder support to spin off Kwality Wall’s and Magnum into new ice-cream company

Brand Marketing

Nykaa’s growth machine hits new gear; beauty, fashion, fast delivery lift sales 26%

Brand Marketing

Indian brands return: Rasna relaunches iconic juice brand Jumpin

Brand Makers

GCPL’s Harshdeep Chhabra on launching AI-led content factory, BARC reform, and why TV still reigns in India

Brand Makers

'Creating our own tailwinds': Emami’s MD Harsha Agarwal on building future-ready FMCG brand

How it Works

Explained: India’s GCC gold rush and how global giants and ad holdcos are cashing in

#throwback

Wow! Momo plans 250-plus store openings in FY26, eyes Rs 1,000 crore in revenue

about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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