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For decades, city sidewalks have quietly spoken a language designed not for the many, but for the few. Tactile paving—those familiar raised lines and dots underfoot—serves as a crucial guide for the visually impaired, where lines often signal “go” and dots mean “stop.” But for those who rely on these cues, they offer only a partial map of the world around them.

<strong>Read More:</strong> <a href="https://www.storyboard18.com/advertising/global-ads-spotlight-a-powerful-tribute-to-unity-and-a-message-of-forgiveness-63425.htm">Global Ads Spotlight: A powerful tribute to unity and a message of forgiveness</a> 

In Peru, a country where approximately 1.1 million people—or 0.65 percent of the population—live with visual impairments, that challenge has long gone under-addressed. Now, a new campaign aims to change that.

Unveiled in 2024, SightWalks is a collaboration between cement manufacturers Cemento Sol and Unacem, and advertising agency Circus Grey Peru, part of the Grey Worldwide network. The initiative reimagines tactile paving as more than a basic mobility aid—it becomes a system of coded destinations.

Working in partnership with local organizations including UNCP, Cercil and Yo Soy Sus Ojos, the project redesigned sidewalks in Lima’s Miraflores district. The updated paving includes horizontal bars and a variable number of vertical lines - one, two, or three - to indicate nearby landmarks such as restaurants, banks, and grocery stores.


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“This project is about more than guidance,” said a spokesperson from Circus Grey Peru. “It’s about giving people the confidence to move independently, and safely.”

The initiative, tested with over 500 participants, also includes educational workshops, audio instructions, and Braille brochures to ensure the new symbols are understood and usable. The campaign is open-source, intended for adoption by other cities around the world.

For its ingenuity and humanitarian focus, SightWalks received the Grand Prix in Design at the 2024 Cannes Lions International Festival of Creativity—one of the advertising world’s highest honors.

At its core, the campaign is a striking example of inclusive design meeting social impact, transforming what was once a flat piece of sidewalk into a message of mobility, autonomy, and dignity.

<strong>Read More:</strong> Global Ads Spotlight: <a href="https://www.storyboard18.com/advertising/global-ads-spotlight-when-science-meets-silliness-and-the-curious-case-of-the-anti-murphys-law-toast-63630.htm">When science meets silliness and the curious case of the Anti-Murphy's Law Toast</a> 


Global Ads Spotlight: In Peru, a new path forward for the visually impaired with SightWalks

Let’s take a moment to recall life’s more humbling spectacles - spilled coffee on a white shirt, tech failures just before big presentations, and, of course, toast taking a nosedive, butter-side down. It’s as if the universe has a personal vendetta. Enter: Murphy’s Law, that dour little dictum that insists “anything that can go wrong, will.”

Now, pivot briefly to your kitchen floor, where a dropped cookie stares back at you in silent judgment. The five-second rule - our flimsy culinary superstition - claims that food is safe from bacterial ambushes if rescued promptly. But does science agree? And more importantly, does toast have to fall butter-side down?

Enterogermina, a probiotic brand with a flair for drama and a disdain for Murphy, decided to find out. Enlisting Robert Matthews, physicist, occasional myth-buster, and recipient of the 1996 Ig Nobel Prize for his work on, yes, Murphy’s Law and the gravitational cruelty of toast, they launched the The Anti-Murphy's Law Toast campaign.

This wasn’t your average brand stunt. It came complete with a 10-minute documentary, a 12-Michelin-star baker (Nuno Garcia), and enough physics to make Newton blink twice. The mission? To craft a slice of toast that would refuse to follow fate’s buttery blueprint.

Matthews begins with 100 failed toast drops, each one a somber confirmation of the law he once famously proved. But where pessimism could have prevailed, he chose instead to roll up his sleeves and, with a dream team of scientists and bakers, turn probability into pliability.

Tables were resized, toast dimensions adjusted, and aerodynamics debated. Equations flew, flour dust settled, and through a methodical blend of culinary design and scientific mischief, they achieved the improbable: a toast engineered to land butter-side up.

But this wasn’t just about rebelling against the laws of breakfast. The campaign also toyed with the infamous five-second rule, polling public opinion on just how long is “too long” when rescuing rogue snacks from the floor. (Spoiler: bacteria don’t carry stopwatches.)

In the end, the “Anti-Murphy’s Law” campaign serves more than a side of toasted triumph - it’s a reminder that while life may lean toward chaos, a little curiosity, collaboration, and crusty ingenuity can flip the script. Sometimes, with the right team and just the right angle, the toast does land your way.

WATCH 

<em>Created by the agency MRM Spain, the Anti-Murphy's Law Toast campaign includes a documentary that takes viewers behind the scenes of this unique project. The film explores the scientific research that inspired the idea and features insights from microbiology expert Simon Baines, who discusses the truth behind the five-second rule</em>.

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<strong>Read More:</strong> <a href="https://www.storyboard18.com/advertising/global-ads-spotlight-a-powerful-tribute-to-unity-and-a-message-of-forgiveness-63425.htm">Global Ads Spotlight: A powerful tribute to unity and a message of forgiveness</a> 




Global Ads Spotlight: When science meets silliness and the curious case of the Anti-Murphy's Law Toast

The 100th edition of Frankfurter Allgemeine Zeitung's (FAZ) celebrated its “Brilliant Minds” campaign by paying tribute to the victims of the Holocaust, sending a profound message against hatred and intolerance in current times marked by increasing divisions and religious tensions.

The campaign, which has been a hallmark of the newspaper for nearly a century, has consistently spotlighted renowned personalities across fields ranging from politics to sports. Past features have included individuals such as Nobel Prize winners, filmmakers, and even football legends. What distinguishes this campaign is its unique presentation: thought-provoking portraits of figures, their identities initially obscured by newspapers, before revealing them in the context of their surroundings. This visual metaphor underscores the powerful idea that we are all part of a larger, interconnected world.

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For its landmark 100th edition in 2024, FAZ chose to honor Holocaust survivors and reflect on the lessons of history. On January 27th, the newspaper published a moving tribute in remembrance of the Holocaust, coinciding with the United Nations' designated day to commemorate the liberation of Auschwitz-Birkenau.

The centerpiece of this edition was a photograph of Margot Friedlander, a 102-year-old Holocaust survivor, who lost her entire family in Auschwitz. Seated at the Holocaust memorial in Berlin, surrounded by 2,700 concrete steles, she held a copy of FAZ, her face hidden behind it in a striking moment of reflection. Despite enduring unimaginable loss, Friedlander embodies resilience, offering a message of unity and maturity rather than animosity. Her poignant presence in the campaign speaks to the power of forgiveness and the importance of seeing all people as equal.

Produced by the creative agency Scholz & Friends, this installment of “Brilliant Minds” garnered widespread attention, earning nearly one million interactions and significantly boosting the publication's profile. The campaign also gained recognition at the 2024 Cannes Lions International Festival of Creativity, where it received a Grand Prix for Industry Craft.

In an era where social and political divides are often fueled by religious and ethnic differences, FAZ’s tribute serves as a powerful reminder of the role media can play in fostering empathy and understanding. The campaign is a testament to the potential of advertising to transcend commercial interests and act as a catalyst for societal change, demonstrating that it can influence both hearts and minds in the pursuit of a more inclusive future.

<strong>Read More:</strong> <a href="https://www.storyboard18.com/advertising/global-ads-spotlight-in-lebanon-a-dairy-brands-small-jars-help-fill-a-void-left-by-economic-collapse-62498.htm">Global Ads Spotlight: In Lebanon, a dairy brand’s small jars help fill a void left by economic collapse</a> 



Global Ads Spotlight: A powerful tribute to unity and a message of forgiveness

As the holiday shopping season looms, few events command the commercial frenzy of Black Friday. In South America, the annual retail bonanza has evolved into something resembling a cultural phenomenon, a high-stakes contest of consumer attention and brand creativity. This year, one company found a way to rise above the seasonal clutter, by focusing on a simple, time-honored gesture: the handshake.

Mercado Libre, the Argentina-based online marketplace, launched an inventive campaign in Brazil called “Handshake Hunt.” The concept was as unorthodox as it was effective: turn televised handshakes into exclusive discount deals.

Partnering with Globo TV, Brazil’s second-largest television network, Mercado Libre deployed artificial intelligence to scan live programming for moments when two characters shook hands. Each handshake, regardless of the context or time of day, triggered the creation of a unique QR code, which viewers could scan for a limited-time voucher.

The campaign’s reach was expansive. Through Globo’s broad programming slate, the initiative touched an estimated 70 million viewers. Over the course of a month, more than 2,000 handshakes were identified and transformed into interactive shopping incentives.

The strategy proved fertile ground for online engagement. Viewers began tagging the brand on social media whenever they spotted a handshake onscreen, encouraging a wave of user-generated content and real-time marketing amplification.

In an era where many brands fall back on recycled playbooks during major retail events, Mercado Libre’s experiment with “Handshake Hunt” demonstrated how technology and cultural observation can combine to deliver fresh engagement. The results were tangible: a notable year-over-year increase in sales, and international recognition at the Cannes Lions 2024, where the campaign earned a Grand Prix in the Media category.

By turning a universal gesture into a retail experience, Mercado Libre didn’t just sell more products, it told a story about innovation, relevance, and the enduring power of a well-timed connection.

<strong>Read More:</strong> <a href="https://www.storyboard18.com/advertising/global-ads-spotlight-how-coca-colas-recycle-me-campaign-turned-crushed-cans-into-a-call-for-sustainability-63060.htm">Global Ads Spotlight: How Coca-Cola’s ‘Recycle Me’ campaign turned crushed Cans into a call for sustainability</a> 

Global Ads Spotlight: A Handshake and a deal - how Mercado Libre reinvented Black Friday marketing in Brazil

In an era increasingly defined by environmental responsibility, The Coca-Cola Company has found a striking way to merge brand identity with sustainability advocacy. Last year, the beverage giant launched its global “Recycle Me” campaign—an out-of-home (OOH) initiative designed to encourage consumers to reconsider the final destination of their used aluminum cans.

Developed by WPP Open X and spearheaded by Ogilvy New York, the campaign is a visual and conceptual extension of Coca-Cola’s ambitious “World Without Waste” strategy. It seeks to raise awareness about the recyclability of its products while reinforcing the company's commitment to sustainable practices.


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Central to the campaign is a series of visually arresting advertisements, in which crushed Coca-Cola cans—often regarded as waste—are reimagined into sculptural renditions of the brand’s iconic logo. Rendered predominantly in Coca-Cola’s signature red, the artwork echoes the very process of consumption and disposal, offering a symbolic plea for circularity.

The initiative spanned multiple platforms, including digital out-of-home (DOOH), print, and social media. A short film accompanying the campaign reveals the meticulous creative process behind the imagery: Coke cans were crushed using mechanical presses and vacuums, with the resulting forms digitally manipulated via Photoshop to extract the familiar curves of the logo.

The campaign’s bold blend of artistry and environmental messaging has not gone unnoticed. At the 2024 Cannes Lions International Festival of Creativity, it earned the prestigious Grand Prix in the Print & Publishing category, while also securing a Gold Lion in Outdoor. At the Clio Awards, it received further acclaim, taking home Gold for Art Direction.

“Recycle Me” serves as a timely reminder that even the smallest actions — such as recycling a single can—can contribute meaningfully to global efforts against pollution. In transforming discarded materials into visual art, Coca-Cola offers a compelling narrative: that waste, too, can be a canvas for change.

<strong>Read More:</strong> <a href="https://www.storyboard18.com/brand-makers/global-ads-spotlight-how-heinz-reasserted-its-reign-in-the-ketchup-aisle-with-it-has-to-be-heinz-62769.htm">Global Ads Spotlight: How Heinz reasserted its reign in the ketchup aisle with ‘It Has To be Heinz’</a> 


Global Ads Spotlight: How Coca-Cola’s ‘Recycle Me’ campaign turned crushed Cans into a call for sustainability

In many parts of South Asia, unemployment remains a persistent challenge. But it’s not only a question of job availability - it’s also one of accessibility. For countless individuals in remote or underserved areas, the lack of reliable transportation serves as a significant barrier to securing employment. A similar crisis is quietly unfolding in France.

According to recent data, nearly 40 percent of the French population resides in so-called “mobility deserts” - regions where public transportation is sparse or entirely absent. The result is a quiet but pressing dilemma: thousands of job seekers are unable to reach employment opportunities simply because they cannot get there.

Recognizing this, French automaker Renault, in collaboration with the Publicis Conseil agency and the French Public Employment Service, launched a groundbreaking initiative titled “Cars to Work.” The campaign provides free vehicles to individuals who need to attend job interviews or commute to new jobs, particularly during France’s precarious three-month trial employment period.

In France, newly hired workers often face a probationary phase before their contracts are formalized - a time during which they are ineligible for traditional financial services such as bank loans. Without stable income or reliable transit, many are forced to decline job offers altogether. According to campaign data, more than half of unemployed individuals who received job offers declined them due to transportation challenges.


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The “Cars to Work” initiative aims to bridge that gap. Renault offered temporary use of cars to individuals living more than 50 kilometers from their new jobs. Participants were allowed to repay the use of the vehicle only once they had secured full-time employment, reducing immediate financial pressure.

Publicis Conseil’s campaign didn’t merely provide a solution—it exposed a systemic flaw. By revealing that only one in five unemployed individuals living far from urban centers are able to accept a job, the initiative sparked national conversation about mobility, infrastructure, and employment equity.

The project resonated widely, earning the Grand Prix in the Sustainable Development Goals category at the 2024 Cannes Lions International Festival of Creativity. More than an award-winning campaign, “Cars to Work” has become a model for how public-private partnerships can address structural inequality with pragmatic solutions.

At a time when economic instability and job insecurity threaten the future of many, Renault’s initiative serves as a poignant reminder: sometimes, the road to employment begins with a ride.

<strong>Read More:</strong> <a href="https://www.storyboard18.com/brand-makers/global-ads-spotlight-how-heinz-reasserted-its-reign-in-the-ketchup-aisle-with-it-has-to-be-heinz-62769.htm">Global Ads Spotlight: How Heinz reasserted its reign in the ketchup aisle with ‘It Has To be Heinz’</a> 


Global Ads Spotlight: When a car can mean a job. How Renault’s ‘Cars to Work’ tackles mobility and unemployment

For decades, Heinz has been nearly synonymous with ketchup—its iconic glass bottle and deep red label a mainstay on tables from diners to family kitchens. But as generic alternatives proliferate and cost-conscious restaurants quietly decant cheaper substitutes into familiar Heinz containers, the company is fighting back.

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In response to growing competition, Heinz has launched a bold, multi-year global campaign titled “It Has to Be Heinz,” crafted by the creative agency Rethink Toronto. At the heart of the campaign lies a clever strategy dubbed “ketchup fraud”—a tongue-in-cheek exposé of the widespread practice of refilling Heinz bottles with lesser-known or lower-quality ketchup brands.

The campaign’s reach has been wide and varied. It includes traditional print advertisements, social media activations, and eye-catching outdoor installations. One of its most memorable stunts featured a 570-piece Heinz-red jigsaw puzzle—each piece the same shade of red—as a nod to the unmistakable hue of the brand’s product. The campaign also found its way into late-night television, with segments on The Tonight Show Starring Jimmy Fallon, and even popped up during CNN broadcasts.

A central element of the effort was a social experiment in which participants were asked to draw what came to mind when they heard the word "ketchup." The majority, the brand reports, instinctively sketched the Heinz bottle. Even AI image generators, according to the company, frequently associate the word "ketchup" with Heinz’s distinctive branding.

The campaign, while lighthearted, served a more serious strategic purpose: to reclaim market share and remind consumers - and restaurants - of the brand’s historic dominance. That message resonated. Heinz reported a 12 percent increase in sales following the campaign's rollout, and its marketing efforts garnered significant attention, including coverage in The New York Times and prominent digital billboards.

The advertising world took note as well. “It Has to Be Heinz” won the Creative Effectiveness Lions Grand Prix at the 2024 Cannes Lions International Festival of Creativity. It also earned a Graphite Pencil for Press and Outdoor at the 2023 D&AD Awards, and a Gold Lion in the Outdoor category at Cannes.

Launched in 1869, Heinz is no stranger to brand-building. But in an age of shifting consumer loyalty and rising competition, this campaign marks a timely and effective reminder of the power of clarity, nostalgia, and brand identity.

After all, as the company suggests, when it comes to ketchup—it has to be Heinz.

<strong>Read More:</strong> <a href="https://www.storyboard18.com/advertising/global-ads-spotlight-when-a-wedding-invitation-exposes-the-tragedy-of-child-marriage-62613.htm">Global Ads Spotlight: When a wedding invitation exposes the tragedy of child marriage</a> 



Global Ads Spotlight: How Heinz reasserted its reign in the ketchup aisle with ‘It Has To be Heinz’

When Balika Vadhu, a widely watched Indian television drama, premiered in the mid-2000s on Colors TV, it quickly captured the public’s imagination. The show eventually evolved into a celebration of education and empowerment for its young female protagonist, but it began with a stark depiction of child marriage — a practice still entrenched across parts of South Asia.

Today, child marriage remains a pressing issue, particularly in Pakistan, where an estimated 19 million girls are married before the age of 18, according to a 2024 report from the United Nations Children’s Fund (UNICEF). Approximately one in six Pakistani girls enters matrimony in childhood, often forcibly and without consent.

In response to this enduring crisis, UN Women Pakistan launched a campaign that merged art, advocacy, and unsettling reality. Titled #ChildWeddingCards, the initiative asked a poignant question: What would a wedding invitation look like if it were designed by a child bride?

The campaign, developed in collaboration with the creative agency Impact BBDO, featured wedding cards illustrated by young girls from varied socio-economic backgrounds. Each invitation was laced with chilling statistics and stark messaging, forcing the reader to confront the brutal consequences of child marriage.

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The objective was both simple and ambitious: to raise awareness and rally support for legislation establishing 18 as the legal minimum age for marriage in Pakistan. As part of the campaign, UN Women and its partners sent these symbolic invitations directly to policymakers and religious leaders, urging legislative action.

The campaign resonated beyond borders. At the 2024 Cannes Lions International Festival of Creativity, #ChildWeddingCards earned the prestigious Health Grand Prix for Good and a Gold Lion in the Health and Wellness category — a rare feat for a campaign rooted in social justice.

Statistics cited in the initiative were sobering. Nearly 21 percent of brides in Pakistan are underage, and an estimated five million girls have been married before turning 15. Yet it was the deeply human details — the delicate handwriting, the innocent illustrations, the imagined futures interrupted by forced marriage — that lent the campaign its emotional weight.

On March 7, 2023, the Federal Shariat Court of Pakistan issued a landmark ruling: the legal age for marriage must be 18. The decision marked a significant step forward for child rights in the country, bolstering hope for reformers and human rights advocates alike.

While meaningful change in cultural norms and enforcement may still take time, the campaign succeeded in breaking the silence. In doing so, it transformed a symbol of celebration — the wedding card — into a powerful instrument of protest.

<strong>Read More:</strong> <a href="https://www.storyboard18.com/advertising/global-ads-spotlight-in-lebanon-a-dairy-brands-small-jars-help-fill-a-void-left-by-economic-collapse-62498.htm">Global Ads Spotlight: In Lebanon, a dairy brand’s small jars help fill a void left by economic collapse</a> 




Global Ads Spotlight: When a wedding invitation exposes the tragedy of child marriage

Once hailed as the “Switzerland of the Middle East,” Lebanon has spent recent years in economic freefall. Since the 2019 liquidity crisis, unemployment has surged, livelihoods have vanished, and the middle class has all but evaporated. The impact has been especially acute for women. According to United Nations data, female unemployment has soared by 63 percent, leaving many in search of not just income, but purpose.

Yet amid the financial wreckage, an unlikely source of hope has emerged — from the shelves of a supermarket.

In 2024, Puck, a well-known cheese brand owned by Arla Foods and a staple in Middle Eastern kitchens, launched a campaign it called “Selfless Shelves.” The initiative repurposed Puck’s own shelf space inside Carrefour supermarkets across Lebanon to spotlight the work of independent female cooks. Their homemade mouneh — traditional preserved foods that form the backbone of rural pantries — took the place of commercial products, offering these women a rare chance to generate income and regain a sense of agency.

The campaign, developed by FP7 McCann in collaboration with human-first agency Current Global MENAT, documented the journey of five women navigating life amid Lebanon’s prolonged crisis. Through a blend of storytelling and social impact, the effort aimed to show not just how these women survive, but how they continue to nourish their communities with heritage and resilience.

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Mouneh — the age-old custom of preserving produce for leaner months — has become more than a culinary tradition. For many Lebanese women, it is now a lifeline. Items such as makdous (pickled baby eggplants stuffed with walnuts and chili), orange peels, pumpkin jam, za’atar, and the tart spice sumac found space not only on retail shelves, but also on e-commerce platforms, connecting consumers to artisans directly.

Puck did more than offer exposure. It provided its recyclable jars for packaging, space for signatures and personal stories, and a platform for women to share their dreams alongside their goods.

The initiative has not gone unnoticed. “Selfless Shelves” was shortlisted for the prestigious Titanium Lions at the 2024 Cannes Lions International Festival of Creativity. It also won the Grand Prix in three categories at the Dubai Lynx Awards — Creative Commerce, Direct, and Glass: The Award for Change — and earned a Wood Pencil at the D&AD Awards.

More than a marketing campaign, it became a story of quiet defiance — a reminder that in a nation where so much has been lost, acts of care, craft, and solidarity still persist.

In a country still searching for economic stability, the women behind Selfless Shelves are offering more than preserves — they are preserving hope.

<strong>Read More:</strong> <a href="https://www.storyboard18.com/brand-marketing/global-ads-spotlight-michael-ceraves-ultimate-skincare-prank-that-stole-the-super-bowl-thunder-60365.htm">Global Ads Spotlight: Michael CeraVe's ultimate skincare prank that stole the Super Bowl thunder</a>

Global Ads Spotlight: In Lebanon, a dairy brand’s small jars help fill a void left by economic collapse

When you think of DoorDash, you probably picture pizza, Chinese takeout, and the occasional grocery delivery. But in 2024, the brand aimed to break out of that box and completely shift its public image with a Super Bowl ad campaign that had everyone talking – and clicking.

The campaign, titled “DoorDash-All-The-Ads”, wasn’t just about food. DoorDash was bold enough to hijack the biggest advertising event of the year and prove that it could deliver far more than just meals. The premise? DoorDash promised to deliver every product advertised during the Super Bowl to a lucky winner – but with a twist that was straight-up genius.

<strong>The Super Bowl that went beyond the game</strong>

Leading up to the Super Bowl, DoorDash had set the stage for a high-stakes game of consumer engagement. They didn’t just announce the giveaway two weeks in advance, they *built anticipation* with a strategy that blended real-time social media buzz, influencers, and even a custom-made website called “the cart”. 

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DoorDash’s team even enlisted a "Dashspondent" to keep the social media conversation alive, making sure people were constantly reminded of the impending giveaway. As Super Bowl ads started rolling out, DoorDash’s campaign unfolded in real-time, adding the products from each ad into the cart. This wasn’t just about watching commercials – it was about interacting with them. 

And then came the promo code.

<strong>The 1,813-Character promo code</strong>

At the heart of the campaign was a promotional code, but not just any code – a 1,813-character monstrosity that resembled a rollercoaster ride. 

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Created by director Mike Diva, this absurdly long code became a digital scavenger hunt. Viewers had to solve the code during the game to qualify for the prize. And of course, the internet did its thing – the code was cracked within the hour, and chaos ensued.

Some viewers tried to flip the code for a quick buck, while others barely managed to catch the final minutes of the game in their quest for the prize. 

But the true winner wasn’t just the guy from Texas who walked away with a $500,000 prize package (BMW electric car, $50,000 house deposit, and 30-pound bucket of mayonnaise, anyone?) – it was DoorDash, which managed to spark a frenzy of online memes and discussions that lasted long after the game ended.

<strong>Interesting stats</strong>

Conceptualized by Wieden+Kennedy Portland, the campaign generated 11.9 billion earned impressions, 8 million sweepstakes entries, and an avalanche of social media chatter. Viewers weren’t just passively watching DoorDash’s ad; they were actively engaged, playing the game, sharing memes, and tracking the evolving cart as the Super Bowl progressed.

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And the results? DoorDash received the ultimate accolade – a Titanium Grand Prix at Cannes Lions, along with a D&AD Yellow Pencil. It’s clear that this campaign wasn’t just about selling a service – it was about creating an experience that resonated far beyond the screen.

<strong>Why it worked?</strong>

While other brands were relying on traditional star-studded, feel-good ads, DoorDash took the bold path of being interactive, funny, and downright weird. The result? They didn’t just capture attention; they captured hearts (and millions of impressions). They not only proved they could deliver food – they proved they could deliver a game-changing campaign.

DoorDash's “All the Ads” was a masterclass in using pop culture, tech, and timing to rewrite the rulebook on what a Super Bowl ad could be. In a year of expensive commercials and celebrity appearances, this campaign didn’t just advertise a product – it launched a movement.

And that’s how you *really* take over the Super Bowl.

<strong>Also Read:</strong> <a href="https://www.storyboard18.com/brand-marketing/global-ads-spotlight-how-verizon-and-beyonces-super-bowl-ad-broke-the-internet-and-the-network-61201.htm">Global Ads Spotlight: How Verizon and Beyonce's Super Bowl ad broke the internet and the network</a>

GLOBAL ADS SPOTLIGHT