Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India

'Largest employer in the world is inefficiency': CRED's Kunal Shah at Storyboard18 Global Pioneers Summit

Unheard tales of Maggi’s redemption: How poetry and nostalgia revived an iconic brand

Content creator Raj Shamani’s journey: Prioritizing substance over virality

MIB’s Ashwini Vaishnaw at Storyboard18 DNPA Conclave: Govt working for fair compensation for media houses

Nobody’s Perfect Retro Porsche Ad

In Conversation With Raja Rajamannar, Mastercard

Shahid Kapoor And Varun Ganjoo Speaks On PokerBaazi's Campaign

In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins

Why are brands including e-sports in their sports marketing itinerary?

Storyboard18 x The English Nut: How to pronounce these 10 brand names

Experts' Take On Reinvention Of Ad Campaigns Through Technology

Experts Speak On Key Emerging Trends In Cannes Lions Entries

Leaders of the future have to be outstanding human beings: Nestle MD

In conversation with VMLY&R’s Hari Ramanathan

At the Storyboard18, Global Pioneers Summit, Kunal Shah, founder and CEO of CRED, offered a candid reflection on artificial intelligence, positioning curiosity—not expertise—as the key to navigating the accelerating technological landscape.

“The advantage of being ‘dumb’ is that you ask unlimited questions,” Shah said. “AI is magical for people like me who are perpetually curious.” Far from self-deprecating, his remarks underscored a broader point: those who embrace not knowing are often better equipped to harness the power of emerging tools.

Shah criticized what he called “expert denialism” of AI, contrasting it with his own relentless inquiry—“I ask around 100 questions a day,” he noted — fueled by AI’s capacity to deliver instant insight. He predicted that the technology will redefine creativity by enabling “hybrids,” individuals who use AI to think deeper and faster.

“True creatives will thrive,” he said. “AI offers prompts, feedback, and new perspectives. But those who rely on rote processes will be exposed.”


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Asked whether AI has lowered the creative bar, Shah offered a more nuanced view: “Originality is just connecting more dots across broader contexts. AI helps gather those dots faster. The challenge is making meaning from them.”

The advertising world, he argued, has already been reshaped. “You once needed a top agency to produce a good ad. Now, an intern with AI can replicate 80 percent of that.” As tools improve, so too will our ability to filter mediocrity and sharpen creative taste.

Shah also touched on shifting cultural dynamics, noting that digital saturation has dulled attention spans. “Younger people are perpetually bored. They’ve consumed everything - Korean dramas, global memes, TikToks. It takes more to move them.”

At CRED, that insight led to a deliberate break from convention. “No one knew what we did at first. That confusion got people talking. That was the win.”

He observed a generational power shift in households, with teens often driving digital adoption. “Every home has a de facto CTO aged 10 to 18. They’re also becoming the procurement officers. Businesses will cater to them.”

This generational shift, coupled with AI’s rise, may upend how we spend time and money. Shah divides transactions into two categories: boring (bill payments, errands) and interesting (experiences, entertainment). AI, he believes, will increasingly automate the former, freeing people to invest in the latter.

He warned, however, that AI may deepen existing divides. “In India, 20 to 30 million people drive the bulk of consumption. These consumers are already global in their tastes—and increasingly difficult to engage.”

Shah imagines a near future with radically diminished advertising. “Soon, TVs will skip ads by default. AI agents will shop for us without seeing a single brand message. That changes everything.”

Looking ahead, Shah’s concern is not technological progress but human adaptability. “The tech is outpacing our ability to keep up. Most people aren’t wired for constant reinvention. But some are. The question is: which kind are you?”

WATCH: Kunal Shah on AI, creativity, and the future of human adaptation

In an advertising landscape often saturated with celebrity cameos and high-octane visuals, Dream11’s latest Indian Premier League (IPL) campaign has emerged as a rare standout—marrying big names with an even bigger idea.

Titled “Aapki Team Mein Kaun” (Who’s on Your Team), the campaign blends nostalgia, satire, and sports fanaticism into a 2.5-minute mini-drama that has captivated audiences nationwide. Featuring Bollywood luminaries Aamir Khan and Ranbir Kapoor alongside cricket stars Rohit Sharma, Hardik Pandya, and Jasprit Bumrah, the ad’s charm lies not only in its star power but in its clever writing and cinematic direction.

Behind this theatrical spectacle is a creative trio: Adarsh Atal, Group Chief Creative Officer at Quotient Ventures; Shriram Iyer, Co-founder of ZeroFifty Mediawork; and acclaimed filmmaker Nitesh Tiwari, who directed the spot. At the recent Global Pioneers Summit hosted by Storyboard18, the team offered rare insight into the campaign’s genesis, execution, and staggering success.

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“The actors were completely invested,” Tiwari said in a panel discussion. “They were secure enough to laugh at themselves, and that brought a lot of authenticity to the performance.” He cited a now-viral moment in the ad where Khan tweaks Kapoor’s cheek—a spontaneous gesture refined between takes at Kapoor’s own urging. “It’s the small things,” Tiwari noted, “that make a big difference.”

Tiwari, a veteran of Dream11 commercials, said the long-standing relationship with the brand—and with many of the athletes—allowed for a smoother creative process. “When there’s familiarity, there’s trust. And when there’s trust, you can push for more.”

Indeed, while the reported budget garnered attention, insiders insist that the campaign’s impact cannot be credited to dollars alone. “It’s always idea first,” said Iyer. “Money doesn’t buy you resonance. Writing does.”

Iyer explained that the brand’s goal was never to simply fill airtime during India’s most-watched sporting season. Rather, it was to elevate the experience of fantasy gaming through entertainment. “If you’re going to be this visible, you can’t afford to bore people,” he said. “We’ve never been more serious about comedy.”

That seriousness paid off. The ad was widely praised online, with some social media users claiming it outshone entire Bollywood productions in both pacing and punch.

According to Atal, what truly enabled the campaign’s creative latitude wasn’t the money—it was the freedom. “The real budget we were given was time and trust,” he said. “We spent weeks circling ideas, refining them, throwing them out and starting over. Once we found the idea, everyone in the room knew it was right.”

Even the logistical challenges—coordinating celebrity schedules, aligning shoot dates with the cricket calendar—were seen as secondary. “The idea always comes first,” Atal said. “If it makes us laugh, makes us think, makes us excited—we know we’re on the right path.”

This year’s campaign, by all accounts, raised the bar not just for Dream11 but for sports marketing in India. But as the team looks ahead to the 2026 edition, they’re mindful of the pressure to outperform themselves. “We start earlier every year,” said Iyer. “The benchmark keeps moving.”

The creators also offered a glimpse into the collaborative atmosphere on set, noting that the camaraderie extended well beyond the script. “We ended up making additional spots just because we were having so much fun,” Atal revealed, pointing to a “Rapid Fire” segment that was developed spontaneously during filming.

“It felt like making a movie,” Iyer added. “Everyone embraced the humor, even when the joke was on them. That kind of humility is rare—and it’s a message to the industry. Maybe we all need to take ourselves a little less seriously.”

Still, while the campaign’s humor may be disarming, the strategic intent behind it is anything but lighthearted. As Dream11 continues to dominate India’s competitive fantasy gaming market, its leadership sees advertising not just as brand-building, but as culture-shaping.

And for now, they’ve made one thing clear: Khan and Kapoor may be in the spotlight, but the true star is the story.

WATCH: Filmmaker Nitesh Tiwari, Adarsh Atal, Shriram Iyer on working with 'secure' actors for Dream11 ads

As global corporations navigate increasingly polarized political landscapes, many are quietly stepping back from their once-public commitments to Diversity, Equity, and Inclusion (DEI). British advertising behemoth WPP is the latest to do so, with its 2024 annual report scrubbing all mentions of "diversity, equity and inclusion" - a stark shift from the previous year, when the term appeared 20 times. The change in language, replaced by more neutral phrasing such as "people and culture," comes as DEI programs face mounting scrutiny in the United States, particularly from the Trump administration.

Major players like JPMorgan Chase, Morgan Stanley, Citigroup, Coca-Cola, PepsiCo, Deloitte, Disney, Goldman Sachs, Meta, Alphabet, Amazon, Google, and Accenture have also either scaled back their DEI programs, rebranded them under softer terms, or removed public commitments altogether. This collective retreat signals a broader recalibration in the corporate world.

Shortly after assuming office, Donald Trump signed executive orders dismantling DEI mandates across federal agencies. These policies not only shut down DEI offices within government bodies but also extended pressure to foreign companies. The Financial Times recently reported that U.S. embassies in the EU sent letters to several major corporations demanding compliance with Trump’s anti-DEI executive order. The correspondence warned that even non-U.S. firms supplying the U.S. government must certify that they do not operate programs in violation of federal anti-discrimination laws. 

Read More:<a href="https://www.storyboard18.com/how-it-works/eyes-wide-open-the-complex-dance-of-meritocracy-and-diversity-in-corporate-india-42621.htm" rel="noopener" target="_blank">Eyes wide open: The complex dance of meritocracy and diversity in corporate India</a>

Yet in this backdrop of corporate retreat, voices like that of Hina Nagarajan stand out. Speaking at Storyboard18’s Global Pioneers Summit on March 28, Nagarajan, the first woman to lead a major spirits company in India as MD CEO of Diageo India, reaffirmed her company’s commitment to DEI—insisting that Diageo would not dilute its values in the face of shifting political winds.

While many companies worldwide are scaling back their Diversity, Equity, and Inclusion (DEI) initiatives, it seems diversity and inclusion remain deeply ingrained in Diageo’s strategy, regardless of external pressures. 

Since 2017, Diageo India’s workforce diversity has grown from 7.5 percent to nearly 30 percent, with over half of its executive committee now composed of diverse representation. But Nagarajan emphasized that statistics alone are not enough. What matters is building a truly inclusive culture - something Diageo is doing through targeted training, active employee resource groups, and progressive workplace policies.

Diageo boasts several examples of inclusive policies. The company has medical insurance irrespective of the sex of the partner, it has policies for menopause, for women who’ve had miscarriages, and for persons with disabilities or on the spectrum. "I think that is helping us create that inclusive environment that we want to make ourselves accountable for - creating the most diverse and inclusive company there is to be. Lastly, we have to have a very intentional mindset of taking bets on people - making sure that we put people there, and then we develop them for success."

Nagarajan also highlighted the importance of leadership commitment as a foundational element. "Leadership commitment, along with clearly defined goals that are rigorously monitored, is key. These goals are embedded in our leadership accountability, meaning our leaders are evaluated on them at the end of the year."

For Nagarajan, inclusion is also personal. She candidly shared the struggles she faced in breaking into the boardroom and the moments of self-doubt that nearly derailed her career. "I would always ask, ‘If you don’t give a woman her first chance, how will she ever gain experience?’"

She recounted a defining conversation with a mentor at Nestlé. "When I had my children, I requested a role change to slow down my career. My mentor told me, ‘That’s a ridiculous decision. I never asked whether you could travel or not—why are you holding yourself back?’ I insisted I needed to step back, and he allowed it. A year later, he saw me and asked, ‘Are you done acting like an old woman? Are you ready to come back into the real working world?’ When I said yes, he entrusted me with a major role."

That experience, she said, now fuels her resolve to uplift others. "I’ve been fortunate to have mentors who believed in me, and that gratitude drives my passion to do the same for others—to intentionally create opportunities and take chances on people."

As DEI becomes an increasingly loaded term, her message is simple: inclusion must remain non-negotiable.

Read More:<a href="https://www.storyboard18.com/special-coverage/colgate-palmolives-prabha-narasimhan-on-prioritizing-integrity-instead-of-metrics-in-business-60587.htm" rel="noopener" target="_blank">Colgate-Palmolive's Prabha Narasimhan on prioritizing integrity in business</a>

Diageo's Hina Nagarajan stresses on diversity even as global corporates downplay

As the 18th season of the Indian Premier League coincides with soaring summer temperatures, the soft drink market has become a battleground for an intensified modern Cola War. With Campa challenging industry titans Coca-Cola and PepsiCo, the competition has escalated, marked by aggressive pricing strategies and high-profile advertising campaigns.

<a href="https://www.storyboard18.com/special-coverage/democratisation-partnerships-and-purpose-driven-growth-to-achieve-viksit-bharat-jagrut-kotecha-of-pepsico-60598.htm">PepsiCo’s Jagrut Kotecha on collaboration, purpose, and the future of business in India</a>

<a href="https://www.storyboard18.com/special-coverage/in-photos-at-global-pioneers-summit-visionaries-chart-the-future-of-business-and-creativity-60703.htm">IN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity</a>

In an effort to capture market share, all three brands have embraced an accessible pricing model, offering products at Rs 10. Campa Cola has positioned its 200 ml bottle at this price point, while Coca-Cola has reduced its 250 ml variant from Rs 20 to Rs 15. Meanwhile, both Coca-Cola and PepsiCo have expanded their portfolios with sugar-free options, trying to address health-conscious consumers and Campa's fast-paced growth and marketing. 

Coca-Cola, reinforcing its commitment to affordability, introduced a Rs 10 Coke Zero pack, while PepsiCo countered with Pepsi Black in a comparable price range. But the race to attract consumers is as much about nostalgia and branding as it is about affordability.

At the Storyboard18 Global Pioneers Summit, Jagrut Kotecha, PepsiCo’s CEO for India and South Asia, spoke about the company’s strategic evolution. "For PepsiCo, consumers are at the heart of every campaign, and we design products with them in mind," Kotecha said, positioning the company as a brand that goes beyond cola.

The competition has been highlighted by a series of advertising face-offs. Earlier this month, PepsiCo took a direct shot at Coca-Cola’s “Half Time” campaign during a marquee India-Pakistan match, flipping the narrative with: Why stop at halftime when it's ALWAYS Pepsi Time? The campaign leveraged nostalgia, which Kotecha described as a key driver of consumer engagement.

While the Coca-Cola and PepsiCo rivalry is decades-old, the reemergence of Campa Cola has added a new dimension. Kotecha acknowledged that while PepsiCo maintains a challenger mindset, adaptability remains key. "Whether as a market leader or follower, agility enables us to stay ahead," he noted.

“All our campaigns - past and present - are deeply consumer-centric. We are consumer mavericks, putting them at the core of everything we do,” he said. “The nostalgia factor resonated strongly. That’s why Pepsi remains a beloved trademark.”

Beyond competition, Kotecha emphasized collaboration on sustainability initiatives, particularly in plastic waste management. He highlighted PepsiCo’s role in the “WeCare” forum, an alliance of 25-27 companies dedicated to recycling efforts. "When we share a common goal, we can put competition aside," he said, citing the program’s success in achieving 100% recycling of materials.

Addressing the growing skepticism around purpose-driven brands, Kotecha argued that authenticity is critical. "Consumers are astute; they can sense when a brand's purpose isn’t genuine," he said, citing Lay’s partnerships with 27,000 farmers as an example of corporate social responsibility embedded in business strategy.

He also stressed the importance of risk-taking and innovation, asserting that “predictable ideas don’t lead to breakthroughs.” On failure, Kotecha offered a pragmatic view: "Failure is just the first attempt at learning. The real issue is not taking action; failing is part of the process."

<a href="https://www.storyboard18.com/special-coverage/dream11s-ipl-campaign-creators-unveil-behind-the-scenes-insights-at-storyboard18s-global-pioneers-summit-60662.htm">Dream11’s IPL campaign creators unveil behind-the-scenes insights at Storyboard18’s Global Pioneers Summit</a>

WATCH THE SPEECH HERE:

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PepsiCo's CEO says 'consumer maverick' mindset drives success amid Cola Wars

WPP, the British advertising giant, has quietly removed “diversity, equity, and inclusion” language from its latest annual report amid growing U.S. scrutiny of corporate diversity efforts. CEO Mark Read acknowledged shifting political dynamics, emphasizing the challenge brands face in navigating a polarized landscape. He stated that WPP is monitoring developments in the U.S. and will comply with legal requirements in all markets.

<a href="https://www.storyboard18.com/brand-makers/wpp-drops-diversity-equity-and-inclusion-language-amid-political-headwinds-60873.htm">Read more: WPP drops Diversity, Equity, and Inclusion language amid political headwinds</a>

As WPP drops or downplays DEI in its corporate language, WPP-owned Ogilvy’s Global CEO, Devika Bulchandani, is emphasising leadership defined by capability and courage. Her views stand in stark contrast to the shifting political landscape in the US, reinforcing her belief in the power of representation and purpose-driven storytelling.

A testament to this belief is the iconic 'Fearless Girl' statue, standing defiantly in front of the New York Stock Exchange — a powerful symbol of female empowerment in uncertain times. According to Bulchandani, Global CEO of Ogilvy, the campaign was born out of a moment when women worldwide were grappling with the disappointment of Hillary Clinton’s 2016 election loss and when Bulchandani was leading rival firm McCann. 

Read more: <a href="https://www.storyboard18.com/special-coverage/devika-bulchandani-piyush-pandey-discuss-short-form-advertising-and-being-purpose-driven-at-storyboard18s-global-pioneers-summit-60640.htm">Ogilvy global CEO Devika Bulchandani, Piyush Pandey at GPS 2025: Advertising titans champion joy as a brand purpose</a>

Speaking at Storyboard18’s Global Pioneers Summit on March 28 in Mumbai, she revealed, "It happened right after Hillary lost, and women were really feeling there's no hope for women in the world. ...(the execution) wasn't for the faint of heart. But the most important thing for me is she's always going to be there across the New York Stock Exchange as a symbol that women have a right to be in the economic boardrooms of the world as much as any men do. And here's the real truth behind that. Companies that are run by women do better — it's the truth."

In 2017, Bulchandani spearheaded the 'Fearless Girl' campaign while she was at McCann, placing a bronze statue of a defiant young girl in front of Wall Street’s Charging Bull to challenge male dominance. At the Summit, she called it her "third child" and all-time favorite campaign. 

She emphasised that 'Fearless Girl' was not just an ad campaign — it was a statement that resonated with millions of women worldwide. The timing was crucial. At a moment when the world questioned the progress of gender equality, the statue served as a reminder that women belonged in leadership, finance, and boardrooms just as much as men. Before joining Ogilvy and rising to Global CEO, Bulchandani spent 26 years at McCann, establishing herself as one of the few women leading legacy agencies worldwide.

The Power of Creativity 

While creative risk-taking remains a challenge in advertising, she believes that bold storytelling — rooted in human truth — can create lasting impact. 

"Creativity is the most important thing, and creativity and the human imagination are going to be the force that defines our future," she said, highlighting how ideas - rather than data - can shape cultural conversations and drive change.

The creative executive has long championed creativity as a means to push boundaries beyond marketing. She was joined at the summit by legendary ad man and Ogilvy veteran Piyush Pandey who pointed out that purpose-driven branding is often associated with struggle, but it doesn’t always have to be about deprivation or associated with sadness. "Purpose doesn't have to be a sad thing, or it doesn't have to be about deprivation. Purpose can be joy."

Read more: <a href="https://www.storyboard18.com/special-coverage/democratisation-partnerships-and-purpose-driven-growth-to-achieve-viksit-bharat-jagrut-kotecha-of-pepsico-60598.htm">PepsiCo’s Jagrut Kotecha on collaboration, purpose, and the future of business in India</a>

In a panel discussion alongside Pandey, Chief Advisor of Ogilvy India, the Global CEO also mentioned that purpose must originate from the business itself. She asserted, “The moment we think of purpose as something that comes from the brand, we risk manufacturing it.” Without an authentic connection to a company’s core mission, she warned, purpose becomes little more than a marketing exercise.

She also highlighted Ogilvy’s commitment to policy change, citing achievements such as the legalisation of the Morning-After Pill in Honduras, the passing of The Crown Act in 37 U.S. states, and the Tearing the Paper Ceiling initiative, which eliminated bachelor’s degree requirements for jobs in over 27 states.

Read more: <a href="https://www.storyboard18.com/special-coverage/leading-with-purpose-creates-win-for-consumers-community-and-business-hina-nagarajan-of-diageo-india-60584.htm">Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India</a>

In a wide-ranging discussion on the essence of marketing, Bulchandani highlighted the role of storytelling and emotional resonance. “Creativity connects dots that are unconnected. It solves problems that need solving,” she said. “Creativity makes us feel something. And when we feel something, we take action. Often, we act irrationally - we buy more, we pay more - simply because we felt something.”

At a time when data-driven strategies dominate the marketing landscape, she remarked, “When we talk about creativity, social change, business growth, and progress, data is not the most important thing. Ideas and creativity don’t have to be data-led. They don’t have to be brand-led. They have to be human-led.”

Read more: <a href="https://www.storyboard18.com/special-coverage/dream11s-ipl-campaign-creators-unveil-behind-the-scenes-insights-at-storyboard18s-global-pioneers-summit-60662.htm">Dream11's IPL campaign creators unveil behind-the-scenes insights at Storyboard18's Global Pioneers Summit</a>

As she concluded her talk, she left the audience with a piece of advice: "If you want to be something, say it to yourself first. Then, say it out loud. Only then can you truly become it."

And just like the 'Fearless Girl' standing tall on Wall Street, women everywhere must continue to take up space, demand their place at the table, and prove that leadership is not defined by gender but by capability and courage.

WPP drops DEI language amid U.S. scrutiny, while Ogilvy global CEO champions representation and purpose

On March 28, business leaders and creative minds converged at the Trident, BKC, for the Global Pioneers Summit, an event dedicated to exploring the transformative power of creativity in shaping the future of industries. The gathering underscored the importance of innovation, urging individuals and businesses alike to think boldly, act decisively, and craft a vision with purpose.

Positioned as a premier forum for the forces driving business evolution, the summit shone a spotlight on India's growing influence on the global stage. With its rapidly expanding landscape of innovation and ingenuity, India has become a crucible for brands that are making their mark worldwide.

The event featured an array of distinguished speakers, including Suresh Narayanan of Nestlé India, Hina Nagarajan of Diageo India, Prabha Narasimhan of Colgate-Palmolive (India), Jagrut Kotecha of PepsiCo India and South Asia, and advertising luminaries Prasoon Joshi, Devika Bulchandani and Piyush Pandey of Ogilvy. Their insights addressed pressing issues facing the industry, offering a roadmap for businesses navigating an era of disruption and change.

Take a look! And catch the full coverage here: <a href="https://www.storyboard18.com/tags/global-pioneers-summit">Global Pioneers Summit 2025</a>


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Three eminent leaders captured in one frame ! Nestle India's chairman and managing director Suresh Narayanan were all smiles with Diageo India's managing director and chief executive officer Hina Nagarajan, with Diageo India's chief marketing officer Ruchira Jaitly 'smilingly' photobombimg.


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Diageo India's Nagarajan, Nestle India's Narayanan captured in discussion with PepsiCo India & South Asia's chief executive officer Jagrut Kotecha.


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And, the luminaries stand tall and pose together before the start of the event.


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The event opened up with a keynote from Jyotiraditya Scindia, Minister for Communications and Development of North Eastern Region, GOI where he stressed, "India's creative minds are driving the country's economy. And, today India is the 3rd largest startup ecosystem in the world."


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Diageo India's Nagarajan engaged in a fireseide chat with Storyboard18's editor Delshad Irani on the topic 'Empowering Growth through Innovation & Sustainability for a Viksit Bharat'.


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Colgate-Palmolive India's Narasimhan spoke on 'Unleashing Purposeful Innovation: The Intersection of Creativity and Technology.' During the fireside chat with anchor and deputy editor of CNBC-TV18 Shruti Mishra, she touched upon the fact that only one in five consumers take proper care of their oral health. 


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Nestle India's Narayanan spoke on 'What sets Indian talent and leadership apart on the world stage'.


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The audience witnessed two luminaries, Nestle India's Narayanan and McCann Worldgroup's chairman of McCann Worldgroup Asia Pacific
and CEO & CCO, McCann Worldgroup India, Prasoon Joshi engage in a fireside chat on 'The Power of Poetry and Creative Influences that fuel innovative-thinking in business'.


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PepsiCo India and South Asia's Kotecha presented and then engaged in a fireside conversation on 'Redefining business impact: The Role of partnerships in empowering communities.'


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Founder of CRED Kunal Shah at the Global Pioneers Summit on AI, its uses, the future of creativity and 'Engaging the affluent in a post-AI world'.


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Well-known cinematographer Priya Seth, who is also the sister of Ogilvy's global CEO Devika Bulchandani was seen at the event. Devika was also accompanied by her mother. 


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A panel discussion on 'AI v/s Human Creativity: Who truly drives the future of marketing?' moderated by CNBC-TV18's senior anchor Shibani Gharat, included Daniel Hulme, CEO, Satalia; Chief AI Officer, WPP; and Ruchira Jaitly, CMO, Diageo India; Sanjay Menon, managing director, Publicis Sapient India; Rohit Bhasin, President - Head Affluent, NRI, Business Banking and CMO, Kotak Mahindra Bank.


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Reeta Ramamurthy Gupta is a columnist, biographer and Storyboard18's book reviewer who reviews books in her weekly column 'Bookstrapping'. At the Global Pioneers Summit, she engaged in a virtual fireside chat with Michael Sheldrick, author and founder of Global Citizen.


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In a special keynote address, Ogilvy's global CEO Devika Seth Bulchandani stressed upon 'Great Marketing isn't just seen. It's Felt."


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Ogilvy's megastars (Bulchandani and chief advisor Piyush Pandey) share a candid moment on the dais.


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Ogilvy's Bulchandani introduces her talented and well-known cinematographer sister Priya Seth on the stage and shares a warm embrace as Ogilvy's Pandey smilingly looks at.


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Shubhranshu Singh, CMO, CVBU, Tata Motors, moderated a panel discussion with Ogilvy's Bulchandani and Pandey.


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In a fireside chat, renowned creator Raj Shamani, addressed the challenges of creators today and 'The Creative Blueprint: Engineering Impact & Influence'.


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WPP's Hulme giving a special address on 'Rethinking AI and its impact on business and humanity.'


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A panel discussion on 'Transforming for the future: Emerging trends in AI Tech', featured Ajay Dang, president and head - marketing, Ultratech Cement; Vrijesh Nagathan, chief information and digital technology, Marico; Kedar Ravangave, executive vice president - marketing, Kotak Mahindra Bank; Anuradha Aggarwal, director - user growth and chief marketing officer, Amazon Pay; and Sundar Srinivasan, vice president, Microsoft AI & Search.


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Ogilvy's chief creative officer Sukesh Kumar Nayak was all smiles at the event. 


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Ogilvy's Pandey captured listening intently.


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CNBC-TV18's Shibani Gharat moderated a panel discussion on the 'Future of Media: Driving Performance and Brand Equity', with Saurabh Khattar, country manager, IAS India; Tushar Malhotra, director - sales and marketing, Bisleri International; MVS Murthy, CMO, Federal Bank.


[caption id="attachment_60825" align="aligncenter" width="1280"]<img src="https://images.storyboard18.com/storyboard18/2025/03/Untitled-design-2025-03-29T202544.233-2025-03-0bb8d32e88efb1a0fc563233f7479c30.jpg" alt="(From left to right: Adarsh Atal, Nitesh Tiwari and Shriram Iyer)" width="1280" height="720" class="size-full wp-image-60825" /> (From left to right: Adarsh Atal, Nitesh Tiwari and Shriram Iyer)[/caption]


The exclusive BTS of Dream11's blockbuster campaign from the makers: Storyboard18's editor Delshad Irani in a special chat Adarsh Atal, group chief creative officer, Quotient Ventures; Nitesh Tiwari, film director, screenwriter and lyricist; Shriram Iyer, co-founder, ZeroFifty Mediawork, 


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Zetwerk's Amrit Acharya engaged in a fireside chat on Made in India, Built for the World, with bold and candid statements.


[caption id="attachment_60826" align="aligncenter" width="1280"]<img src="https://images.storyboard18.com/storyboard18/2025/03/Untitled-design-2025-03-29T202742.833-2025-03-f7ed65a40b79aec462ffe103c9fa070b.jpg" alt="(From left to right: Niraj Ruparel, Arvind Iyer, Sheetal Vanwari and MVS Murthy)" width="1280" height="720" class="size-full wp-image-60826" /> (From left to right: Niraj Ruparel, Arvind Iyer, Sheetal Vanwari and MVS Murthy)[/caption]


Federa Bank's CMO MVS Murthy, Piramal Finance's CMO Arvind Iyer, Awfis' CMO Sheetal Vanwari and WPP & GroupM India's creative tech lead Niraj Ruparel enlightened the audience on 'AI as the New Frontier: The Future of Customer Experience and the Promise of Personalization'.


[caption id="attachment_60827" align="aligncenter" width="1280"]<img src="https://images.storyboard18.com/storyboard18/2025/03/Untitled-design-2025-03-29T203032.706-2025-03-22c21fa6575aa546f70fcddfad28f9a6.jpg" alt="(From left to right: Srinjoy Das and Rahul Mathew)" width="1280" height="720" class="size-full wp-image-60827" /> (From left to right: Srinjoy Das and Rahul Mathew)[/caption]


Srinjoy Das, associate director - marketing, Krafton India, and Rahul Mathew, chief creative officer, DDB Mudra Group, engaged in a panel discussion on 'Leveling Up: The Future of Gaming in India - Creativity, Community and Brand Engagement'.


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Shaun Dix, Ipsos global leader in creative excellence delivered a special address on 'Misfits and the Machine: The role of AI in creative advertising'.


Read More: <a href="https://www.storyboard18.com/special-coverage/dream11s-ipl-campaign-creators-unveil-behind-the-scenes-insights-at-storyboard18s-global-pioneers-summit-60662.htm">Dream11's IPL campaign creators unveil behind-the-scenes insights at Storyboard18's Global Pioneers Summit</a>

IN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity

The enduring value of deep reading remains as vital as ever in an era defined by the rapid consumption of digital content. At the Global Pioneers Summit 2025, Michael Sheldrick, author and co-founder of Global Citizen, highlighted the transformative power of books—not just in his own life, but as a tool for fostering critical thinking and meaningful societal progress. In conversation with author and columnist Reeta Ramamurthy Gupta, Sheldrick made the case for reading as a vehicle for both personal and global change.

For Sheldrick, books have never been merely a pastime; they have been a guidepost. He credited The Road Less Traveled by M. Scott Peck as a foundational influence, one that encouraged him to embrace unconventional paths. That philosophy ultimately led him to establish Global Citizen, an advocacy organization committed to tackling global challenges through activism and policy change.

"A book that truly resonated with me as I was finishing high school was The Road Less Traveled by M. Scott Peck," Sheldrick said. "I struggled academically and athletically, often feeling like an outsider. But thanks to a teacher who believed in me, I made it to university to study law. That same teacher recommended The Road Less Traveled, which taught me about bravery, resilience, and the power of forging one’s own path. It became a source of comfort and clarity as I navigated law school and beyond."

A key theme that emerged from the discussion was the importance of engaging with literature that challenges one’s own viewpoints. Sheldrick pointed to Churchill’s Shadow, a book that offers a critical perspective on Winston Churchill, as an example of how reading can strengthen critical thinking and prevent historical idolization. This, he noted, aligns with the philosophy of John Stuart Mill, who argued that ideas grow stronger when they are rigorously debated.

"It’s important to read about leaders you admire—not just to celebrate their triumphs, but to understand their flaws," Sheldrick observed. "Society falters when we place individuals on pedestals without reckoning with their complexities. Churchill’s Shadow was eye-opening for me. Growing up with British parents, Churchill was revered in my household. But admiration must be accompanied by analysis. He stood firmly against fascism, but that does not absolve him of his missteps. As John Stuart Mill put it, our ideas gain strength when we challenge them."

Sheldrick also cited Same as Ever by Morgan Housel, which posits that enduring success is rooted in understanding unchanging principles rather than chasing fleeting trends. This insight, he suggested, is equally relevant in business and activism, where piloting ideas before scaling them can help organizations avoid costly missteps.

Moreover, he stressed the fundamental role of storytelling in advocacy and marketing. According to Sheldrick, the ability to articulate an organization’s mission compellingly is crucial for engagement and impact. He invoked a guiding principle: "No one can do everything, but everyone can do something."

In a nod to the evolving role of technology, Sheldrick acknowledged that artificial intelligence has the potential to enhance reading comprehension—but only if used judiciously. "AI can be a powerful tool for expanding our understanding, allowing us to wrestle with complex concepts more effectively," he said. "But it shouldn’t be a shortcut. The data is clear: over-reliance on summaries and digital shortcuts can erode cognitive abilities, critical thinking, and even mental health, leading to anxiety and apathy. More than that, it strips away the joy of reading. There is something irreplaceable about the act of immersing oneself in a book, about disappearing into another world. That kind of happiness is not easily replicated."

Ultimately, Sheldrick’s message was one of urgency and optimism: reading is not merely a habit, but a cornerstone of leadership and innovation. By engaging with diverse perspectives, focusing on enduring truths, and embracing the art of storytelling, individuals can equip themselves to become sharper thinkers and more effective leaders. In an age of fleeting information, books remain a steadfast source of wisdom and transformation.

More about the Storyboard18 Global Pioneers Summit

The Global Pioneers Summit is a celebration and exploration of the transformative potential of creativity, empowering individuals and businesses to think differently, act boldly, and craft a future that resonates with purpose and vision. Creativity is not just about artistic expression — it is a force for solving real-world problems, innovating products, and creating connections in ways that traditional methods cannot. And there are pioneers behind this shift, who have dared to think different.

The Global Pioneers Summit stands as a premier celebration of the visionary forces propelling businesses forward, spotlighting the global brands emerging from India — an ever-growing hub of creativity and innovation on the world stage.

From groundbreaking innovations to impactful storytelling, key decision-makers and innovators from business, marketing, advertising, tech, and academia exchange insights, build connections, and draw inspiration from some of the most compelling work driving industries forward globally.

In today's rapidly evolving world, creativity can be a powerful force to drive business growth, shape industries, and influence societal behavior, culture, and values. Storyboard18 Global Pioneers Summit puts the spotlight on the true purpose and power of creativity and the pioneers leading the way.

Watch video here:

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The lost art of reading: Why Michael Sheldrick says books are the key to changing the world

As artificial intelligence continues to revolutionize industries worldwide, Ipsos’ Shaun Dix delivered a compelling message at the Global Pioneers Summit 2025 on 'Misfits and the Machine: The role of AI in creative advertising'. Dix highlighted the crucial role of human intelligence in shaping compelling, high-impact campaigns.

AI is reshaping advertising, with major corporations like Procter & Gamble estimating savings of up to $700 million by leveraging AI for media and advertising. A recent McKinsey report projects $500 billion in industry-wide efficiencies through AI implementation. Despite these impressive numbers, Dix warns that AI-generated ads, when left solely to machine learning, often lack the emotional depth and cultural relevance that make campaigns successful.

Ipsos research confirms that while AI can enhance efficiency, it struggles to generate meaningful, effective ads without human direction. Dix presented case studies, including Coca-Cola’s AI-generated polar bear campaign, which succeeded due to its established brand assets. However, other fully AI-created ads, such as an Oreo campaign made by an independent YouTuber, failed due to a lack of emotional resonance and coherence.

“AI can generate content, but without human insight, it often misses the mark. It lacks the ability to truly understand human emotions, storytelling, and cultural context,” said Dix.

Dix emphasized that advertising effectiveness is amplified when brands take a misfit approach, one that breaks stereotypes and defies norms. Based on findings from Ipsos’ book Misfits, research shows that non-conforming ads perform 21% better than traditional, formulaic campaigns. “Predictable ads—like a car driving down a winding road—don’t engage audiences because our brains are wired to ignore what’s familiar. The most successful campaigns are those that surprise, engage, and connect emotionally,” Dix explained.

One of the most critical factors for success is empathy ads that resonate emotionally with viewers tend to have a 20% higher impact than standard campaigns. Ipsos research found that this effect is even stronger on social media platforms like Instagram and Facebook, where empathy-driven ads are significantly more memorable than traditional TV or online video ads.

While AI struggles with originality and emotional depth, when paired with human intelligence, it can be a powerful tool. Dix pointed to Heinz’s AI-driven campaign, which successfully used AI to generate ketchup images while maintaining a humorous and human-centric approach. Additionally, AI-generated Porsche ad achieved a strong creative effectiveness score of 134, proving that AI can be a valuable asset when guided by human creativity.

“The best results come from blending AI capabilities with human ingenuity. The future of advertising lies in leveraging AI to enhance, not replace, creativity—ensuring campaigns remain relevant, original, and emotionally resonant,” he said. 

More about the Storyboard18 Global Pioneers Summit

The Global Pioneers Summit is a celebration and exploration of the transformative potential of creativity, empowering individuals and businesses to think differently, act boldly, and craft a future that resonates with purpose and vision. Creativity is not just about artistic expression — it is a force for solving real-world problems, innovating products, and creating connections in ways that traditional methods cannot. And there are pioneers behind this shift, who have dared to think different.

The Global Pioneers Summit stands as a premier celebration of the visionary forces propelling businesses forward, spotlighting the global brands emerging from India — an ever-growing hub of creativity and innovation on the world stage.

From groundbreaking innovations to impactful storytelling, key decision-makers and innovators from business, marketing, advertising, tech, and academia exchange insights, build connections, and draw inspiration from some of the most compelling work driving industries forward globally.

In today's rapidly evolving world, creativity can be a powerful force to drive business growth, shape industries, and influence societal behavior, culture, and values. Storyboard18 Global Pioneers Summit puts the spotlight on the true purpose and power of creativity and the pioneers leading the way.

Misfits and machines: Ipsos’ Shaun Dix on why human insight still drives advertising success

Artificial intelligence is revolutionizing industries across the globe, ushering in a new era of efficiency, accessibility, and deeply personalized customer experiences. Nowhere is this transformation more pronounced than in India, a nation of 1.4 billion people grappling with a unique set of challenges and opportunities in AI-driven innovation.

<a href="https://www.storyboard18.com/tags/global-pioneers-summit">Read more here: GLOBAL PIONEERS SUMMIT: FULL COVERAGE</a>

At the recent Storyboard18 Global Pioneers Summit 2025, leading executives and technology visionaries gathered to discuss AI’s evolving role in banking, financial services, marketing, co-working spaces, and digital accessibility. Among them were MVS Murthy, Chief Marketing Officer at Federal Bank; Arvind Iyer, Chief Marketing Officer at Piramal Finance; Niraj Ruparel, Creative Tech Lead at WPP & GroupM, India; and Sheetal Vanwari, Chief Marketing Officer at Awfis. Their discussion, titled ‘AI as the New Frontier: The Future of Customer Experience and the Promise of Personalization,’ highlighted AI’s growing influence on consumer interactions and business strategies.

A persistent challenge in India’s AI adoption is the country’s vast digital divide. While millions enjoy high-speed internet and digital-first services, a significant portion of the population still relies on basic mobile devices. AI-powered solutions are now being developed to ensure inclusivity. Voice-based interfaces, available in 22 languages and 780 dialects, are allowing users—even those without internet access—to engage with AI-driven services.

For individuals with disabilities, AI innovations are proving transformative. Live audio dialogue bridges and multimodal AI stacks are enhancing accessibility, while AI-powered voice and vision technologies assist the visually impaired in shopping and financial transactions.

The banking sector has emerged as an early adopter of AI, using it for fraud detection, risk assessment, marketing automation, and regulatory compliance. AI tools are now integral to tracking ATM operations, underwriting loans, and ensuring adherence to policies set by regulatory bodies like the Reserve Bank of India and the Securities and Exchange Board of India.

Federal Bank’s Murthy highlighted how AI has accelerated operations without compromising trust: “We have touched five lakh crores today, bringing us closer to becoming one of the top five. This journey has been driven by our people and their service orientation. Now, we are leveraging AI across critical areas, from tracking ATMs to managing risk and compliance. Transparency remains key—we proudly state that our content is ‘Imagined by humans, created by AI’ because, for a bank, trust is paramount.”

Despite AI’s growing capabilities, financial institutions remain cautious about automation’s limits. Iyer, of Piramal Finance, emphasized the importance of human oversight: “From the very beginning, we built ourselves as a cloud-first company. Everything we do—whether it’s compliance, underwriting, or policy—has been infused with AI-driven customer experience, enabling deep personalization at every step.”

Beyond banking, AI is transforming customer engagement through hyper-personalization. Financial services and co-working spaces are deploying recommendation engines akin to those used by streaming platforms, tailoring office events, workshops, and services based on individual preferences.

AI’s role in workspace management extends further. By analyzing usage patterns, AI optimizes energy consumption and enhances workplace interactions. Vanwari, of Awfis, described AI’s influence on office environments: “Space management is being revolutionized. AI optimizes energy efficiency, balances ‘me’ spaces for focused work with ‘we’ spaces for collaboration, and even curates engagement activities tailored to employees’ needs.”

In marketing and advertising, AI-generated campaigns are redefining content production. Synthetic celebrity avatars, voice cloning technologies, and AI-driven storytelling are enabling brands to deliver hyper-personalized, region-specific campaigns at an unprecedented pace.

Ruparel, of WPP & GroupM India, recalled the evolution of AI-driven advertising: “Before generative AI, crafting AI-driven campaigns was time-intensive. We once spent hours manually engineering digital characters. Today, AI allows us to reimagine advertising. For instance, we digitally recreated a younger Sachin Tendulkar for an insurance campaign, delivering a powerful message in minutes rather than days.”

The latest breakthroughs include hyper-realistic AI avatars developed using dome camera scanning, Unreal Engine rendering, and automated speech recognition. These AI-powered figures can mimic human expressions and engage with consumers in real time.

AI is transitioning from an auxiliary tool to a strategic partner in decision-making across industries. Companies are integrating AI into IPO filings, resume screening, and market predictions. In customer engagement, AI is evolving into emotion-aware systems capable of recognizing facial expressions and responding accordingly.

Yet, as AI’s reach expands, so do concerns over ethics, accuracy, and regulatory compliance. The banking sector, in particular, must navigate stringent legal frameworks while ensuring transparency and fairness in AI-driven decisions. Experts stress the need for constant refinement, ethical governance, and human oversight to mitigate AI biases and misinformation.

The future of AI in India is not just about automation but about enhancing human experiences. With AI advancing at breakneck speed, its role in redefining customer interactions, operational efficiencies, and business strategies will only grow stronger.

More about the Storyboard18 Global Pioneers Summit

The Global Pioneers Summit is a celebration and exploration of the transformative potential of creativity, empowering individuals and businesses to think differently, act boldly, and craft a future that resonates with purpose and vision. Creativity is not just about artistic expression — it is a force for solving real-world problems, innovating products, and creating connections in ways that traditional methods cannot. And there are pioneers behind this shift, who have dared to think different.

The Global Pioneers Summit stands as a premier celebration of the visionary forces propelling businesses forward, spotlighting the global brands emerging from India — an ever-growing hub of creativity and innovation on the world stage.

From groundbreaking innovations to impactful storytelling, key decision-makers and innovators from business, marketing, advertising, tech, and academia exchange insights, build connections, and draw inspiration from some of the most compelling work driving industries forward globally.

In today's rapidly evolving world, creativity can be a powerful force to drive business growth, shape industries, and influence societal behavior, culture, and values. Storyboard18 Global Pioneers Summit puts the spotlight on the true purpose and power of creativity and the pioneers leading the way.

From Automation to Personalization: How AI is reshaping customer experience

India’s gaming industry is evolving at breakneck speed. With thriving communities and brands vying for attention, the next level looks like a massive opportunity for brands, storytellers, and communities to co-create. At Storyboard18's Global Pioneers Summit, Srinjoy Das, Associate Director of Marketing, Krafton India and Rahul Mathew, Chief Creative Officer & Executive Director, DDB Mudra Group discussed how creativity, community building, and brand partnerships are shaping the future of gaming in India.

Das stated, "We’re now a nearly $4 billion industry, with over 750 million internet users. Gaming was always poised to take center stage. At Krafton, BGMI was an early adopter at the cusp of India’s internet revolution, and that gave us a massive amount of community and brand love to work with. When brands engage with us now, the possibilities are vast. For example, an auto company recently integrated one of their car models directly into our game. Think about that—driving inside a high-emotion, high-involvement environment like a video game. It creates a deep emotional attachment to the brand.

While addressing the importance of marketing in gaming, Mathew reflected, "Gaming has become more than entertainment—it’s a cultural and social phenomenon. From a creative standpoint, brands need to integrate into gaming ecosystems without disrupting the user experience."

"The most amazing thing about gaming is how immersive it is. When a gamer is in, you’ve got 100% of their attention. But that also means brands must be authentic. Communities will reject you if you don’t align with who they are. It’s like what happened with LGBTQ+ representation. Initially, brands jumped in because it was the "right" thing. But eventually, communities asked, “Why are you talking to me? What are you really doing for us?” That reckoning will come to gaming too. The sooner brands start respecting and understanding the community, the longer their journey in gaming will last," Mathew explained.

On storytelling in the gaming world, Mathew noted, "There’s no one-size-fits-all approach. You just have to be interesting and relevant to the community. Gaming gives you enormous insights—stories, data, behaviors. You can customize stories to individual players based on how they behave in-game. That’s powerful."

"When I did my first campaign for BGMI three years ago, I was blown away. The commitment of the community is insane. Sometimes, all we need to do is drop something and step back—it takes on a life of its own. Recently, we found a couple who met and fell in love through BGMI. Not just friendships—actual love stories are emerging from this space. So we’re organizing a real wedding inside the game for them. It’ll be a hybrid offline-online event, complete with baraat, mehendi, and sangeet. We’re redesigning maps with the community to create a full shaadi experience," Mathew added.

Read More:<a href="https://www.storyboard18.com/special-coverage/largest-employer-in-the-world-is-inefficiency-ai-is-eliminating-that-rapidly-creds-kunal-shah-60600.htm" rel="noopener" target="_blank">Largest employer in the world is inefficiency; AI is eliminating that rapidly: CRED's Kunal Shah</a>

Offering his perspective on gaming as a cultural platform, Das observed, "BGMI today isn’t just a game—it’s a cultural platform. When people play, they talk about everything: canteen gossip, friends, life. It’s becoming a space for bonding and expression. Sometimes I switch on voice chat just to hear what people are saying. They’re not discussing gameplay—they’re building connections. We’re unintentionally giving Tinder a run for its money! But jokes aside, this is an incredibly emotional space. Millions of people will watch that wedding—not on YouTube or Instagram—but inside the game."

Turning the focus to Indianization and Cultural Relevance of gaming, Das pointed out," For us, localization goes beyond language. For example, we’ve introduced voice commands in regional languages—Gujarati, Bengali, and more. That’s just one layer. We also partner with Indian brands—auto companies, QSRs, fashion labels—to bring their presence into the game’s menus and environments. Players can wear sherwanis or even play as Ranveer Singh, one of our ambassadors."

"We’ve created full shows based on the game, not just product placements. One of our series has an IMDb rating of 8.8 and millions of views. Last Diwali, we told a story of four friends from different parts of India who became a squad through BGMI. That short film earned 10 million views and was shortlisted at Spikes Asia. So yes, for us, localization is full Indianization. The "I" in BGMI stands for India," Das shared.

Read More:<a href="https://www.storyboard18.com/special-coverage/colgate-palmolives-prabha-narasimhan-on-prioritizing-integrity-instead-of-metrics-in-business-60587.htm" rel="noopener" target="_blank">Colgate-Palmolive's Prabha Narasimhan on prioritizing integrity instead of metrics in business</a>

Shedding light on gamification of culture, Mathew noted, "It’s not just brands participating in culture—it’s games gamifying culture. Language, fashion, even memes come out of this world. Words like “OP” (overpowered) come from gaming, and now Gen Z uses it across social media. That’s deep cultural integration.
If brands want to tap into this, they need to live the culture. Our teams are led by actual gamers. They tell us what will work—and what won’t."

While discussing the future of BGMI and Indian Gaming, Das reflected, "You can’t rest. Attention spans are short, and competition is relentless. That’s why we break traditional marketing rules. Instead of 2–3 campaigns a year, we do 20–30. We’re planning everything from an anime series, to feature updates, and engagement-driven campaigns where YouTube, Instagram, and in-game experiences are all interconnected."

"The future of gaming marketing is symbiotic, social, and surprise-driven," Das added.

Read More:<a href="https://www.storyboard18.com/special-coverage/wpps-daniel-hulme-on-how-ai-agents-are-the-future-of-marketing-60639.htm" rel="noopener" target="_blank">WPP's Daniel Hulme on how AI Agents are the future of marketing</a>

More about the Storyboard18 Global Pioneers Summit

The Global Pioneers Summit is a celebration and exploration of the transformative potential of creativity, empowering individuals and businesses to think differently, act boldly, and craft a future that resonates with purpose and vision. Creativity is not just about artistic expression — it is a force for solving real-world problems, innovating products, and creating connections in ways that traditional methods cannot. And there are pioneers behind this shift, who have dared to think different.

The Global Pioneers Summit stands as a premier celebration of the visionary forces propelling businesses forward, spotlighting the global brands emerging from India — an ever-growing hub of creativity and innovation on the world stage.

From groundbreaking innovations to impactful storytelling, key decision-makers and innovators from business, marketing, advertising, tech, and academia exchange insights, build connections, and draw inspiration from some of the most compelling work driving industries forward globally.

In today's rapidly evolving world, creativity can be a powerful force to drive business growth, shape industries, and influence societal behavior, culture, and values. Storyboard18 Global Pioneers Summit puts the spotlight on the true purpose and power of creativity and the pioneers leading the way.

Watch the video here:

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