SIMPLY SPEAKING

Quantum Brief

Simply Speaking: The Algorithmic Accord - AI, youth, and the new global paradigm

With its tech-savvy population and robust digital infrastructure, India stands at an intriguing crossroads. The nation's commitment to digital growth, exemplified by initiatives like 'Digital India', has catalysed its emergence as a crucible for AI development and application.

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Simply Speaking: The T20-fication of content; TikTok and the fame to flame story

The idea of bringing advertising closer to entertainment and pop culture was always a theoretical no brainer but never a practical choice of the mainstream players.

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Simply Speaking: All about the Olympics of creativity

Attending Cannes Lions makes you think like a marketer, create like an entertainer, deploy like a tech platform, writes Shubhranshu Singh.

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Simply Speaking: Velvet rope - the tightrope between longing and belonging

Broadly the quest for status via consumption is an intended outcome of prestige brand consumption. It signals that we have access, to something exciting, enriching and more fun.

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Simply Speaking: The incessant whirlpool of internet as brand medium

Social media is a show cabinet for the individual. Jonathan Haidt, a social psychologist claims that the way the Instagram works is changing how teenagers think. The need for approval of how they look and what they say and what they’re doing, is forever increasing. The view of self is now constructed from online evaluation of others.

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Simply Speaking: Brands are born inside

A brand needs support and reinforcement from its own people first and foremost and committing to creating an environment that makes their people happy and engaged is the way to do it.

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Simply Speaking: Buy or Bye Bye?

The tug of war between perceived risk and perceived value.

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Simply Speaking: What is Viral is not always Vital

When marketing pundits talk about ‘loyalists’, or ‘the passives’ or ‘detractors’ they are referring to merely a collection of individuals into range based groups. Leaving diehard loyalists aside, there is much eagerness to engage with the middle uncommitted. The recruits all lie in this middle mass is the belief.

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Art of Framing in marketing: What you know changes what you see, what you see changes what you know

Framing is about mental structures and stencils which we apply to derive meaning. To change a perspective is reframing. Reframing is a triumph of marketing.

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Ask ChatGPT, how to build great brands from buzzy innovations

Hold on. You don’t need a chatbot for it. We have it covered for you. In this week's Simply Speaking, understand why savvy marketing is perhaps even more important than game-changing innovations.