ZEPTO

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How it Works

Blinkit boost: Eternal infuses Rs 600 crore amid quick-commerce arms race

Digital

Aadit Palicha calls Zepto’s dark pattern design a “mistake”

Advertising

NRAI flags 'opaque ad spends' and 'algorithmic blind spots' on quick commerce platforms

Brand Marketing

Inside Zepto’s viral brand machine with CBO Chandan Mendiratta: Where ads think like memes

Brand Makers

Quick commerce war heats up: Swiggy's Sriharsha Majety slams volume-first strategy, Zepto's Aaadit Palicha fires back on cash burn

Brand Makers

Quick Commerce giants to respond to CCI over pricing, FDI violation allegations

Brand Marketing

Criteo partners with Zepto to redefine Qcomm in India

Brand Makers

Myntra to Zepto, platforms cash in on cosmetics boom; K-beauty soars 75% on Amazon

Digital

If YouTube, Netflix, Google have child filters, why don't quick commerce apps? Viral LinkedIn post sparks debate

Brand Marketing

Zepto bets big on data with Zepto Atom, aims to redefine brand strategy

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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