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Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
Cannes Lions 2025: India clinches 5 Lions on Day 4; FCB India's 'Lucky Yatra' secures 3 Golds
Leo & Ogilvy won 2 Bronze Lions for ‘Acko Tailor Test’ & ‘Eye Test Menu’ for the brands Acko and Titan Company Limited.
FCB India achieved a remarkable hat‑trick at Cannes Lions 2025 by winning Gold Lions for its 'Lucky Yatra' campaign for Indian Railways. (Snippets from the campaign)
On Day 4 at the 72nd edition of the Cannes Lions International Festival of Creativity, India added five more awards to its kitty—bringing its cumulative count to 31.
Results were announced across categories: Brand Experience & Activation, Creative Business Transformation, Creative Commerce, and Creative Effectiveness.
In the Brand Experience & Activation category, Publicis Groupe’s Leo, Mumbai—that had bagged a Gold Lion on Day 2 for ‘Acko Tailor Test’ for the brand Acko—won a Bronze Lion.
The heart is the most ‘hurt’ organ of the human body, which is subjected to conflicting emotions on a daily basis. Acko partnered with the tailors of the country to ensure that their customers’ took good care of their heart. As per World Health Organisation (WHO), if the measurement derived from the division of waist size by the hip size exceeded beyond a set limit, it signaled time for checkup, and tailors would gently nudge their customers to do so.
FCB India achieved a remarkable hat-trick by winning Gold Lions for its 'Lucky Yatra' campaign for Indian Railways, not only in the Brand Experience & Activation category but also in both the Creative Business Transformation and Creative Commerce categories.
This brings FCB India's total count for 'Lucky Yatra' to nine metals: One Grand Prix, six Gold, one Silver & one Bronze.
Ogilvy India’s ‘Eye Test Menu’ for Titan Company continues to impress the Cannes Lions jury with its introspective concept. The campaign consecutively won a Bronze Lion on Day 2, Day 3, and on Day 4.
Read More: Cannes Lions 2025: India wins 2 Gold, 7 Silver & Bronze Lions; Ogilvy, Havas, Talented, FCB among winners
Truck drivers, who don’t have a fixed timeline, have low income and are constantly on the go, like many others, largely ignore their eye health. With ‘dhabas’ being their pit stop, ‘Eye test Menus’ (alphabets replaced with food menus) were rolled out to order food and also test their vision. If detected with vision issues, an optometrist would conduct free-eye exams thus ensuring the good health of their eyes.
The country sent 982 entries to the festival this year—up from 826 in 2024—across a range of categories. Indian work was shortlisted twice in Creative Effectiveness and Creative Commerce, and thrice in Creative Business Transformation.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.