Malayalam cine star Mohanlal: There's a woman inside every person

Malayalam superstar opens up on breaking stereotypes in viral Vinsmera Jewels ad.

By  Storyboard18| Aug 21, 2025 4:15 PM

Malayalam cinema icon Mohanlal recently starred in a jewellery advertisement for Vinsmera Jewels that caught the internet’s attention and quickly went viral.

Directed by renowned ad filmmaker Prakash Varma, the ad challenges traditional gender stereotypes, with Mohanlal embracing his feminine side in a refreshing and bold portrayal.

In an interview with a news portal, Mohanlal shared that he “tapped into the woman within” for the role. He also revealed that he chose not to shave his beard for the ad, as he was simultaneously shooting for films that required him to maintain that look. The actor added that he took on the role at Varma’s request, without worrying about how his fans might perceive it.

Mohanlal explained, “There’s a woman inside every person. Whether it's jewellery, a watch, or a ring—when we adorn ourselves, we look in the mirror to appreciate our beauty and how we present ourselves to the world.” He also admitted to having a deep love for jewellery and wearing it.

The ad shows the star sneaking away from a film shoot to try on jewellery and admire himself in a mirror. When Varma walks in at the end, he’s surprised to find Mohanlal fully decked out in jewels—an unexpected yet powerful moment.

Upon release, the ad was widely praised for breaking gender norms and celebrating self-expression beyond convention.

First Published onAug 21, 2025 4:15 PM

SPOTLIGHT

Special CoverageCalling India’s Boldest Brand Makers: Entries Open for the Storyboard18 Awards for Creativity

From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.

Read More

Diageo India CEO Praveen Someshwar joins Grand Jury of Storyboard18 Awards for Creativity

Praveen Someshwar, Managing Director and CEO of Diageo India, joins the Grand Jury of the Storyboard18 Awards for Creativity, highlighting the awards’ focus on work that blends cultural relevance with strategic and commercial impact.