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Former Meta marketing exec Gary Briggs named interim head of marketing at OpenAI
OpenAI’s CMO Kate Rouch steps away for cancer treatment, with former Meta marketing executive Gary Briggs appointed interim marketing leader.
The system is also designed for personalization. It assesses a user's skill level and tailors its responses accordingly. The mode also retains a memory of past conversations, allowing for continuity and a more adaptive learning experience over time.
Kate Rouch, OpenAI’s chief marketing officer, announced she will step away from her role for three months to undergo treatment for invasive breast cancer. In a LinkedIn post, Rouch shared that Gary Briggs, former chief marketing officer at Meta, will assume interim leadership of the marketing department during her absence.
Diagnosed earlier this year, just weeks after starting at OpenAI, Rouch described managing chemotherapy at UCSF while leading the team as “the hardest season of life” for her and her family. She expressed optimism about her prognosis, which she called “excellent,” and expects a full recovery.
Highlighting the broader public health challenge, Rouch noted that one in eight American women will face invasive breast cancer, with 42,000 deaths annually and rising incidence among younger women. “A routine exam saved my life,” she wrote. “It could save yours too.”
Rouch, who joined OpenAI in December, brings extensive marketing experience from her previous roles as CMO of Coinbase and leadership positions at Meta platforms including Instagram, WhatsApp, Messenger, and Facebook. She had previously worked alongside Briggs during their tenure at Meta.
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Today’s B2B marketers wear many hats: strategist, technologist, and storyteller.
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