Digital
Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
The Indie Ad Revolution: 'Item numbers' to 'pretainers', what's happening with indie ad shops?
Clients, creativity, talent and compensation - independent ad firms' founders unpack what makes indies tick in today’s hyper-fragmented ad landscape and what gives independent agencies an edge over the big networks?
The Indies Are Back! Indian advertising has a rich legacy of startups - independent agencies, creating legendary work, only to later be absorbed by global networks, often losing their indie spark. But guess what? The era of the independents is making a comeback!
Despite market challenges, many believe there's never been a better time to break free and build something of your own. So, what gives these indie agencies an edge over the big networks? What are their biggest hurdles? And how do they craft brand stories in today’s hyper-fragmented, always-on media landscape?
Storyboard18's Editor Delshad Irani sat down with four powerhouse founders - Arun Iyer (Spring Marketing Capital), Pallavi Chakravarti (Fundamental), Ashish Khazanchi (Enormous), and PG Aditiya (Talented Agency) - all ex-network leaders who are paving their own way.
Is this truly the golden age for independent agencies?
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SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.