Brand Makers
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The Indie Ad Revolution: 'Item numbers' to 'pretainers', what's happening with indie ad shops?
Clients, creativity, talent and compensation - independent ad firms' founders unpack what makes indies tick in today’s hyper-fragmented ad landscape and what gives independent agencies an edge over the big networks?
The Indies Are Back! Indian advertising has a rich legacy of startups - independent agencies, creating legendary work, only to later be absorbed by global networks, often losing their indie spark. But guess what? The era of the independents is making a comeback!
Despite market challenges, many believe there's never been a better time to break free and build something of your own. So, what gives these indie agencies an edge over the big networks? What are their biggest hurdles? And how do they craft brand stories in today’s hyper-fragmented, always-on media landscape?
Storyboard18's Editor Delshad Irani sat down with four powerhouse founders - Arun Iyer (Spring Marketing Capital), Pallavi Chakravarti (Fundamental), Ashish Khazanchi (Enormous), and PG Aditiya (Talented Agency) - all ex-network leaders who are paving their own way.
Is this truly the golden age for independent agencies?
WATCH
SPOTLIGHT
"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."
Read MoreThe new face of the browser: Who’s building AI-first browsers, what they do and how they could upend advertising
From OpenAI’s ChatGPT-powered Atlas to Microsoft’s Copilot-enabled Edge, a new generation of AI-first browsers is transforming how people search, surf and interact online — and reshaping the future of digital advertising.