Agency News
Why advertising agencies can no longer afford single-sector dependence
'The Insta party is over', says Sabyasachi Mukherjee
The celebrated designer calls for a return to tactile experiences, claiming print will become the "specialised, qualitative, and exclusive" medium in the age of digital saturation.
According to the designer, print offers a sense of permanence and scale that digital platforms simply cannot match. (Image: Sabyasachi)
At the second edition of the Indo-French Luxury Symposium, renowned designer Sabyasachi Mukherjee made a compelling case for the resurgence of print, as per media reports.
He highlighted print's unique ability to provide a physical, human experience that is increasingly rare in today's digital world.
"The Insta party is over, print is going to be back," said Mukherjee, referencing the saturation of social media platforms that has left many yearning for deeper, more meaningful forms of communication.
The designer stated that print provides a larger-than-life experience that can leave a lasting impact. He further added that slowly everyone is going back to physical human experiences and consuming information through print is one of them.
The Grand Irony: Agencies That Built Brands, Forgot to Build For Themselves
Despite being the original architects of global brands, advertising holding companies are collapsing in market value because they still sell human hours while the world now rewards scalable, self-learning systems.