Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Prayagraj's Maha Kumbh Mela 2025, widely regarded as the world's largest religious congregation, is also making headlines as one of the biggest temporary job markets, as per reports.
According to staffing and recruitment services firms, the 45-day spiritual festival is projected to generate around a million gig and temporary jobs this season, the report added.
Thousands of workers have already been deployed to erect a sprawling, makeshift city along the riverbanks. With visitors arriving in massive numbers, further roles are opening up in hospitality, event management, transport and logistics, security, and emergency services.
Event coordinators, hospitality staff, guides, customer support executives, technicians, artisans, and even social media managers are among the diverse posts being filled.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.