Maha Kumbh 2025: Brands pour in Rs 2,000 crore to engage record 45 crore devotees

Global brands pour in massive investments as Prayagraj transforms into a spiritual and economic powerhouse.

By  Storyboard18Jan 14, 2025 3:51 PM
Maha Kumbh 2025: Brands pour in Rs 2,000 crore to engage record 45 crore devotees
Cutting-edge technologies such as AI-driven themes, expansive LED outdoor screens, virtual assistants, and mobile apps are being deployed to capture the attention of millions of pilgrims converging on the sacred banks of the Ganga and Yamuna rivers.

The Maha Kumbh 2025, anticipated to be the largest mass gathering on the planet, is expected to draw a colossal 45 crore devotees to Prayagraj from 13 January to 26 February.

This vast congregation of Sanatan Dharma followers has sparked an unparalleled wave of investments, with thousands of crores flowing into marketing, infrastructure, and on-ground activities.

Industry estimates suggest that brands—particularly in the fast-moving consumer goods (FMCG), automobile, and electronics sectors—will collectively spend between Rs 1,800 crore and Rs 2,000 crore on advertising, according to reports.

Cutting-edge technologies such as AI-driven themes, expansive LED outdoor screens, virtual assistants, and mobile apps are being deployed to capture the attention of millions of pilgrims converging on the sacred banks of the Ganga and Yamuna rivers.

The impact of this 45-day spiritual festival extends far beyond advertising. According to the Confederation of Indian Industry (CII), Maha Kumbh 2025 will contribute nearly Rs 1.2 lakh crore to the economy of Uttar Pradesh.

Trade activity linked to the event is projected to exceed Rs 4 lakh crore, providing a substantial uplift to both nominal and read GDP figures.

Visitor spending plays a significant role in these estimates. Government figures indicate that if each of the 40 crore attendees spends an average of Rs 5,000, it would generate Rs 2 lakh crore in trade revenues.

However, industry experts believe the average spend could rise to Rs 1,000 per visitor, elevating the potential economic impact to a remarkable Rs 4 lakh crore, the report added.

As millions of pilgrims from around the world arrive to immerse themselves in the spiritual ambience of the Maha Kumbh, businesses are leveraging this unique confluence of faith and commerce. From local vendors to multinational corporations, all are eager to cement their presence and capture the attention of an enormous, diverse audience.

First Published on Jan 14, 2025 3:51 PM

More from Storyboard18

How it Works

Ad space per publication in print witnessed mere 1% growth in 2024

Ad space per publication in print witnessed mere 1% growth in 2024

Advertising

Amazon Ads launches Sponsored TV in India

Amazon Ads launches Sponsored TV in India

Brand Marketing

Zing introduces 10-minute food delivery with cashback for late orders

Zing introduces 10-minute food delivery with cashback for late orders

How it Works

Calls grow for tougher regulations on WhatsApp, Telegram as spam threatens brand safety

Calls grow for tougher regulations on WhatsApp, Telegram as spam threatens brand safety

Brand Marketing

Creativeland Asia takes WinZO to court, cries foul over misuse of creative idea

Creativeland Asia takes WinZO to court, cries foul over misuse of creative idea

Brand Marketing

Bharti Airtel urges TRAI to regulate WhatsApp, other OTT platforms to tackle spam

Bharti Airtel urges TRAI to regulate WhatsApp, other OTT platforms to tackle spam

How it Works

Pepsi vs. Coca-Cola: Will the 2025 cola war spark enough buzz?

Pepsi vs. Coca-Cola: Will the 2025 cola war spark enough buzz?

Advertising

BCCI seeks media agency to shape IPL 2025 advertising strategy

BCCI seeks media agency to shape IPL 2025 advertising strategy