Brand Marketing
FMCG firms cut senior roles by 32%; Total headcount shrinks 9.26% in FY25
Parle Agro takes PepsiCo to Delhi HC over use of ‘Fizz’ on 7Up label
According to the suit, PepsiCo had earlier used the term ‘Extra Fizz’ descriptively alongside 7Up. However, Parle Agro alleges that in recent packaging, 7Up’s branding has been minimized while ‘Fizz’ has been prominently highlighted—closely resembling the packaging style of Appy Fizz.
Indian F&B giant Parle Agro has approached the Delhi High Court to stop PepsiCo from using the word ‘Fizz’ on its 7Up drink, according to a Bar and Bench report.
The matter is scheduled for further hearing on August 18. Parle Agro claims that Appy Fizz, launched in 2005 as a sparkling apple juice-based drink, uses ‘Fizz’ as a core element of its branding.
According to the suit, PepsiCo had earlier used the term ‘Extra Fizz’ descriptively alongside 7Up. However, Parle Agro alleges that in recent packaging, 7Up’s branding has been minimized while ‘Fizz’ has been prominently highlighted—closely resembling the packaging style of Appy Fizz.
Senior Advocate Chander M. Lall, representing Parle Agro, argued that PepsiCo’s use of “Fizz” impacts Parle’s market by creating confusion among consumers. In response, Senior Advocate Dayan Krishnan, appearing for PepsiCo, contended that “Fizz” is a generic term commonly used for aerated beverages, and that Parle cannot claim exclusive rights over the word, according to media reports.
The case follows an earlier dispute in which PepsiCo attempted to restrain Parle Agro from using the tagline “For The Bold” for its B Fizz products—a request the Delhi High Court ultimately declined, stated reports.
SPOTLIGHT
For Puneet Chandok, leadership is as much about the inner journey as it is about external results.
Read MoreOne click, 30 minutes away is how we see the future of retail: Patrick Antoni, Ikea CEO
The city store displays over 2,000 home furnishing items, with nearly 800 available for instant takeaway, complemented by digital planning tools, interior advice, and a Swedish Café.