Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Swiggy ventures into sports with new subsidiary, Swiggy Sports
The Ministry of Corporate Affairs has approved the incorporation of Swiggy Sports Private Limited, a wholly owned subsidiary of Swiggy, officially allowing the company to begin operations.
These initiatives are an addition to Swiggy’s past programs, such as the Recruitment Support, Licensing Support, Loan Services, amongst others.
The Ministry of Corporate Affairs has approved the incorporation of Swiggy Sports Private Limited, a wholly owned subsidiary of Swiggy, officially allowing the company to begin operations.
In a regulatory filing dated 15 January 2025, Swiggy announced, “The Ministry of Corporate Affairs, Central Processing Centre, has approved the incorporation of Swiggy Sports Private Limited. The new entity will focus on team ownership, talent development, event organisation, facility management, broadcasting, sponsorship rights, and promoting sports through various business models.”
This development marks Swiggy’s ambitious entry into the sports industry, with a comprehensive strategy that includes:
Broadcasting and Sponsorship: Acquiring rights and securing sponsorship deals to enhance visibility and revenue.
Team Ownership and Management: Investing in and overseeing sports teams across multiple disciplines.
Talent Development: Supporting and nurturing young athletes.
Facility Operation: Developing and running modern sports facilities.
Event Organisation: Hosting and managing large-scale sporting events.
Career Services: Offering guidance and opportunities to athletes.
This move signals Swiggy’s intent to expand beyond food delivery, aiming to establish itself as a key player in India’s growing sports ecosystem.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.