Brand Marketing
FMCG firms cut senior roles by 32%; Total headcount shrinks 9.26% in FY25
Timex Group India posts 55% revenue growth in Q1 FY26; profit surges 6X
Timex, the flagship brand, led the charge with a 77% YoY growth. While Guess Watches recorded a 33% rise and Versace grew by 18%.
Iconic collections like Q Timex, Marlin, Waterbury, Fria, and Expedition continued to perform strongly.
Timex Group India Ltd (TGIL) has reported a revenue of Rs 169 crore, marking a 55% YoY growth in the first quarter of FY26. The company also saw a 4.5x increase in EBITDA and six-fold jump in Profit Before Tax (PBT).
As per the company, Timex, the flagship brand, led the charge with a 77% YoY growth. While Guess Watches recorded a 33% rise and Versace grew by 18%.
In addition to this, licensed brands including Gc, Philipp Plein, Plein Sports and Nautica maintained strong quarter-on-quarter momentum in the premium category.
Deepak Chhabra, Managing Director of Timex India said, “Our flagship brand, Timex, has delivered its best-ever performance this quarter, a clear reflection of our sharp focus on premiumisation, product innovation, and expanding consumer access. Growth across all channels and brands has come together to create this strong momentum.”
E-commerce soared with a 102% YoY increase, validating TGIL’s digital-first approach. Trade channel posted a 22% growth over a high base. Meanwhile, the OEM business delivered triple-digit gains, further strengthening TGIL’s strategic verticals.
Expansion continued with new retail stores in high-impact areas, while quick commerce gained traction, offering faster consumer access to core Timex collections.
Iconic collections like Q Timex, Marlin, Waterbury, Fria and Expedition continued to perform strongly. The brand’s global collaborations including partnerships with Jacquie Aiche, The New Yorker, Netflix’s Wednesday and Superman x Warner Bros, have helped enhance its fashion relevance.
Timex also launched the “Analog Life – Make Time Yours” campaign, a Gen Z and Millennial-focused movement that embraces simplicity and intentional living in an increasingly digital world.
In a major category expansion, TGIL debuted GUESS jewellery this quarter, tapping into the fast-growing fashion accessories market in India and expanding its lifestyle footprint.
P&G Hygiene cuts ad spend by 55% to Rs 68.7 crore in Q1 FY26
Notably, P&G Hygiene's AdEx spending was also higher at Rs 121.16 crore during January-March period.